e-Commerce
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Hi! My name is Yana Lyashenko, and I’m a Google specialist. To put it simply, I focus on driving the
Does Google Demand Gen Work for E-Commerce? A Forensic Study and a Diagnostic Framework Original research
Executive Summary Ukraine’s e-commerce market in 2025–26 looks different from how public reports
A study of hidden cannibalization in Google Ads on raw e-commerce account data: 16 months of history, 2.
If you have an online store on WordPress and WooCommerce, without analytics you are essentially operating blind.
ROAS is perhaps the most popular metric among online store owners. They look at it first, discuss it
The store owner looks at the report: sales are high, there are plenty of orders, but there’s barely
There are plenty of effective ways to promote an online store today. But what is truly reliable, and
About fifteen years ago, the phrase “bought online” sounded almost like a technological adventure.
Let me remind you that in the previous videos we have set up the Merchant Center for PrestaShop.
