Market Research - Adwservice

Market Research: Does Demand Gen Advertising Work for E-commerce?

Market Research

Does Google Demand Gen Work for e-Commerce?

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Does Google Demand Gen Work for E-Commerce? A Forensic Study and a Diagnostic Framework Original research

Ukraine E-commerce Market Research 2025–26

Market Research

Ukraine E-commerce Market Research 2025–26: Google Ads Benchmark

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Executive Summary Ukraine’s e-commerce market in 2025–26 looks different from how public reports

Cannibalization of search campaigns by PMax ads

Market Research

Performance Max vs. Search: Does PMax Cannibalize Search Campaigns?

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A study of 2.28 million search queries in a Google Ads account of a Ukrainian e-commerce (January–April

Consequences of duplicating products in Google Performance Max

Market Research

What happens when a single product is included in two PMax campaigns

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A study of hidden cannibalization in Google Ads on raw e-commerce account data: 16 months of history, 2.

Is the 50+ conversions metric in PMax ads worth trusting?

Market Research

The “50+ conversions per month” metric in PMax is misleading. What really makes a campaign mature

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Picture a PMax campaign that runs for 16 months straight. No interruptions, no relaunches. 306 conversions

Yana Liashenko

Yana LiashenkoGoogle Ads AI Architect

I build Google Ads systems for e-Commerce businesses, where every campaign is not just a set of settings, but part of an architecture that enables profitable scaling.

Sergey Shevchenko

Sergii ShevchenkoGoogle Logistician

The "90 Days of Google Advertising" service package will help make your advertising campaign not only cost-effective but also increase sales from it.