Market Research - Adwservice

tROAS in Performance Max

Market Research

tROAS in Performance Max: the lever that doesn’t work the way the market thinks

0428

An ADW Service study across 201 ad accounts, ~15 months, nearly 10,000 target ROAS changes In short Target

Market Research: Does Demand Gen Advertising Work for E-commerce?

Market Research

Does Google Demand Gen Work for e-Commerce?

088

Does Google Demand Gen Work for E-Commerce? A Forensic Study and a Diagnostic Framework Original research

Ukraine E-commerce Market Research 2025–26

Market Research

Ukraine E-commerce Market Research 2025–26: Google Ads Benchmark

0305

Executive Summary Ukraine’s e-commerce market in 2025–26 looks different from how public reports

Cannibalization of search campaigns by PMax ads

Market Research

Performance Max vs. Search: Does PMax Cannibalize Search Campaigns?

0205

A study of 2.28 million search queries in a Google Ads account of a Ukrainian e-commerce (January–April

Consequences of duplicating products in Google Performance Max

Market Research

What happens when a single product is included in two PMax campaigns

0537

A study of hidden cannibalization in Google Ads on raw e-commerce account data: 16 months of history, 2.

Is the 50+ conversions metric in PMax ads worth trusting?

Market Research

The “50+ conversions per month” metric in PMax is misleading. What really makes a campaign mature

01.6k.

Picture a PMax campaign that runs for 16 months straight. No interruptions, no relaunches. 306 conversions

Yana Liashenko

Yana LiashenkoGoogle Ads AI Architect

I build Google Ads systems for e-Commerce businesses, where every campaign is not just a set of settings, but part of an architecture that enables profitable scaling.

Sergiy Shevchenko

Sergiy ShevchenkoGoogle Ads Profit Engineer

I scale eCommerce sales by training Google Ads AI. Sales growth with profitable ROAS and international expansion.