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What is a lead magnet and why is it needed?
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The dream of every business owner is an ideal world where every website visitor makes a purchase immediately
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Seasonality of demand for goods and services Marketing
How does seasonality affect the demand for goods and services?
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Buying activity is not stable all year round. Demand is constantly changing depending on the time of
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Сегментация целевой аудитории Marketing
How and why segment your target audience?
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In a highly competitive environment, when a huge number of goods and services are available to consumers
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Native advertising Marketing
What is native advertising and how does it work?
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The usual intrusive advertising, designed to maximize reach, has long since become annoying.
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Sales funnel Marketing
What is a sales funnel and why is it needed?
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Sales funnel is a popular marketing model based on consumer behavior. It schematically shows the process
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Для чего нужен LTV и как его посчитать? Web analytics
What is LTV and how to calculate it?
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The success of any business largely depends on customer loyalty. Regular customers not only ensure the
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Klaviyo Platform Review Marketing
Klaviyo Platform Review
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Email marketing automation, audience segmentation, content personalization – all these essential
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Google Trends service Marketing
How to use the Google Trends service?
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Finding out the interests of potential customers, estimating the demand for certain products, analyzing
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How to create a portrait of the target audience? Marketing
How to create a portrait of the target audience?
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The target audience consists of those who have already formed or expressed an interest in the product
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Choosing a Niche to Open an Online Store e-Commerce
How to choose the right niche for an online store?
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Opening an online store is a tempting prospect for many aspiring entrepreneurs. Compared to traditional
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