Marketing

  Hello, everyone! My name is Yana Lyashenko, and I am a Google logist—I help businesses attract the

In a highly competitive environment, when a huge number of goods and services are available to consumers

Opening an online store is a tempting prospect for many aspiring entrepreneurs. Compared to traditional

For contextual advertising to work as effectively as possible, it is necessary to correctly identify

Finding out the interests of potential customers, estimating the demand for certain products, analyzing

Modern marketing is impossible without analytics: budgets are increasing, and requirements for return

When you launch an online ad campaign, one of the first questions you ask is how much the impressions

A familiar situation: you’ve spent weeks creating truly useful content, invested resources, and

Every company operates in a constantly changing environment. Technology evolves, consumer habits change

Just imagine: you’ve created a beautiful and functional online store, investing time, money, and