Marketing

  Launching PMax is the moment when only “Target ROAS” can open the floodgates of traffic

ROAS is perhaps the most popular metric among online store owners. They look at it first, discuss it

Hello! Today I want to break down a topic that seems basic at first glance, but in practice most projects

You’ve probably noticed: you open a news portal — and there’s a banner featuring the exact

Affiliate marketing is a promotion model whose popularity grows year after year, yet misconceptions still

Modern marketing is impossible without analytics: budgets are increasing, and requirements for return

  Hello, everyone! My name is Yana Lyashenko, and I am a Google logist—I help businesses attract the

In a highly competitive environment, when a huge number of goods and services are available to consumers

Opening an online store is a tempting prospect for many aspiring entrepreneurs. Compared to traditional

For contextual advertising to work as effectively as possible, it is necessary to correctly identify