Google contextual advertising in Norway

The trend to increase the share of Internet users and the ecommerce market is steadily growing, gradually involving the entire population of developed countries in the digital world. Norway is no exception, and its performance is close to other Scandinavian countries. Approximately 85% of the country’s residents use the Internet when buying goods/services.

Setting up contextual advertising in Norway will be a profitable investment for business, because this country is at a very high level of economic development. For example, GDP per capita for 2020, according to the World Bank, was $67,329.

Peculiarities of setting up contextual advertising in Norway

Since Norway is a country with a small population, companies that do business here tend to enter the global market or at least work for all the Scandinavian countries Denmark (5.8 million people), Sweden (10.3 million people), Norway (5.4 million people), and add Finland (5.5 million people) to them. Thus, the launched project for a total audience of 27 million people with GDP per capita from 50 thousand to 80 thousand dollars becomes very attractive and can be competitive in other countries.

When launching Google Ads in Norway, it is important to consider that the country is very stretched from north to south. The north has a colder climate (permafrost lies there). In the south, the weather tends to change depending on the season. Due to this, the demand for goods and services also changes throughout the year.

Since the population of cities is small relative to other European countries, daily commuting in cities is present, but it is not as pronounced as in other European countries. When setting up Google advertising for clients, we first ask the business to describe 2-3 portraits of the target audience. This allows you to set up ads at all stages of the sales funnel.

What promotional tools do we use?

When setting up Google Ads for Norway, we take into account the specifics of the local market and choose the most effective promotion tools. Depending on business goals and product features, we connect different types of campaigns:

1. Search advertising. This is the main tool for attracting targeted traffic to the site. We conduct a deep analysis of the semantic kernel, highlight key queries at different stages of the sales funnel and create ads relevant to the users’ intents. To maximize the effectiveness of search campaigns, we use ad extensions. Regular optimization of campaigns based on analytics data allows us to reduce the cost per click and increase site conversion, which is very important in the highly competitive Norwegian market.
2. Banner advertising. Placing visual ads on Google partner sites allows you to reach a wide audience and increase brand awareness. We create attractive banners adapted to different formats and devices, and use advanced targeting technologies to show ads to interested users.
3. Shopping campaigns. One of the most effective tools for online stores today is trade ads. Integration with Google Merchant Center allows you to automatically update product data and show them on different platforms – in search, PPC and on a special tab “Shopping“. Thanks to machine learning, merchant ads provide high ad relevancy, resulting in increased traffic and sales at a lower cost, compared to text ads in search.
4. YouTube ads. Video advertising on the largest video hosting site in the world allows you not only to increase brand awareness, but also to get sales for many types of business. For example, training courses and B2B services do well on this platform. Regular analysis of YouTube key metrics (number and time of views, interaction with ad elements) allows you to regularly adjust your strategy to get quality traffic at the lowest price.
5. Remarketing. Since traffic from Google Ads in Norway is quite expensive, it is absolutely necessary to launch a remarketing campaign for this country. To do this, we gather an audience of users who have already interacted with the site (visited certain pages, added a product to the cart, started placing an order), and show them personalized advertising to bring them back to the site and encourage them to buy. Remarketing allows you to maximize the return on your marketing budget by working with a “warm” audience that has already shown interest in the product before.
6. Performance Max. This is Google’s innovative solution that combines the capabilities of search, media, retail and video advertising into a single “smart” campaign. It uses advanced machine learning algorithms to automatically create and optimize ads for specific advertiser goals (conversions, revenue maximization, leads, etc.). With a wide audience reach across all Google platforms, Performance Max maximizes results even in a highly competitive Norwegian market and on a limited budget.

Google Ads Cost for Norway

The final price of contextual advertising in Norway consists of two components: the cost of setting up and the budget per click. If the agency takes a fixed price for setting up Google Ads, then the cost per click differs depending on the chosen niche. Below is the cost per click data for different B2C niches in Norway as of May 2022 (according to the Google Ads Keyword Planner):

• washing machine repair – $1.05;
• ventilation cleaning – $2.25;
• Plumbing services – $2.76;
• beauty salons (manicure) – $0.82;
• carpet cleaning – $1.44;
• permanent makeup – $0.62;
• dentist – $1.92;
• sale of large household appliances (refrigerators) – $1.32;
• Korean cosmetics – $1.11;
• shelves for cats – $1.44;
• dog food – $1.32;
• fertilizer for flowers – $0.92.

The final data on the cost in a particular project may differ + -40%, because this indicator is influenced by factors such as the conversion of a particular site, the account structure, the quality of setting up and maintaining an advertising campaign. By comparing the data in our online Google Ads calculator, you can roughly calculate how much budget you need to allocate for an advertising campaign.

To order a Google Ads setup for Norway, leave a request on our website. The manager will call you back and help you choose the tariff that will work most effectively for your business. If you want to set up ads yourself, use the useful information on our blog or YouTube channel.

Top-11 facts about the online advertising market in Norway

1. As of January 2022, there were 5.43 million Internet users in Norway.
2. As of January 2022, there are 4.75 million social media users in Norway.
3. Google ad inventory updates show that YouTube had 4.64 million users in Norway at the start of 2022. This figure means that YouTube’s ad reach in 2022 was equivalent to 84.5% of the total Norwegian population at the beginning of the year.
4. 2.90 million people used Instagram in Norway in 2022
5. TikTok has 1.44 million Norwegians.
6. The social networking site Facebook is used by 3.30 million people in Norway.
7. There are 2.20 million Norwegians on LinkedIn.
8. Twitter is used by 818.9 thousand people in the country.
9. Elkjøp, better known as Elgiganten outside of Norway, is the second most popular e-commerce store in Norway and attracts thousands of customers across the country.
10. Prisguiden.no is a popular Norwegian marketplace and product search engine. It allows you to compare prices for goods, find out their availability in a particular store, and read reviews.
11. Total e-commerce revenue in Norway for 2020 was $5,693 million.
12. The largest market segment in the country is electronics. The market volume in this area for 2020 amounted to $1,835 million.
13. The most popular search engine in Norway is Google, accounting for 97.31% of all internet users in the country.
14. Also, popular among the local population are search engines such as Bing – 1.56% of all users, Yahoo! – 0.68%, DuckDuckGo – 0.29%, Kvasir – 0.05%.