Creating an online store on the Wix platform is the first important step towards e-commerce success. However, simply launching an online business is not enough to achieve high performance and stable income. Many store owners are in constant search of effective ways to optimize and increase sales.
According to the Ukrainian Association of Internet Commerce, in 2022 the e-commerce market in Ukraine will grow by 35% and reach the volume of UAH 221 billion. These figures clearly demonstrate the huge potential of e-commerce. However, with growing competition, it is becoming increasingly difficult to gain market share.
Therefore, if you want your site to be successful and bring a stable income, you need to figure out how to raise the sales of an online store on Wix. Many novice entrepreneurs think that for this you need to necessarily hire an expensive advertising agency, but this is not true, you can cope and on your own.
5 ways to increase sales of your online store on Wix
You should not expect customers to start placing orders with you on their own. In the realities of high competition, it’s not enough just to have a good product – you need to constantly work on promoting and optimizing your services.
There are several proven ways to increase sales on Wix, which will help you significantly improve the performance of your web resource and reach the next level.
Connect pre-sales
Presales are a powerful tool for increasing your average check and boosting your profitability. In essence, it is an offer of additional services or products to those who are already ready to place an order.
Imagine that a potential customer has already put the desired product in the cart and is one step away from placing an order. At this moment, his vigilance is lowered and he is more inclined to complete the purchase with something else. Your task is to offer him related or complementary products that will make his purchase even more profitable.
The AppSell add-on is ideal for the realization of presales. It will provide an opportunity to place blocks with recommended products right in the cart. Thanks to this, the visitor will be able to complete the order with the proposed product literally in one click.
According to statistics, presales can increase conversion and average check by 10-30%. So don’t miss this opportunity and be sure to implement this tool on your website.
Add online chat
Quality support is the key to success. Customers should be able to contact you quickly and easily, get answers to their questions and solve possible problems.
Of course, you should have a contact section with a feedback form, phone number and email. The built-in Wix Contact solution is perfect for this. But if you want to use an even more convenient and fast communication channel – add online chat.
With it, your visitors can instantly get an answer to any question. This significantly increases the level of trust and reduces the likelihood of later leaving the site without making an order.
Setting up online chat is easy with the Jivo-chat extension. This solution requires no programming skills and provides intuitive setup. Once the chat is integrated, don’t forget to test its operation and notify the support team about the connection.
Offer free shipping
If you want to make your online marketplace more attractive, be sure to offer a free shipping option. Of course, you’ll have to include shipping costs in the price of your products, but it will pay off in increased conversion rates and a more loyal customer base.
In addition, free shipping can be used as a tool for up-selling and increasing your average check. Install an application Free Shipping Bar, which will motivate to “get” items in the cart up to a certain amount.
For example, you offer free shipping on orders from 2000 UAH. If the client has collected goods for 1800 UAH, he will be shown a message “Add goods for another 200 UAH and get free delivery!”. This approach not only increases the average check, but also gives customers an additional benefit.
Work with abandoned baskets
The phenomenon of abandoned baskets is a real scourge of online shopping. According to the Baymard Institute, almost 70% of shoppers do not complete the checkout process and leave the selected products in the cart. The reasons may be different – from accidentally closing the tab to the desire to think and compare prices. But the result is the same – lost orders and lost profit for you.
However, there is a way to bring back the “lost ones” and turn abandoned baskets into completed purchases. For this purpose, the Popify plugin for sending push notifications is ideal .
With it you will be able to set up a series of automated messages that will remind customers about forgotten products in the cart. Usually it is 2-3 notifications with different intervals – for example, in 2 hours, 24 hours and 3 days after leaving.
Such notifications have a high open rate, so with their help you will be able to return a significant part of potential customers. And if you additionally get consent to distribute notifications, you can use this channel to inform about promotions, discounts and special offers.
Popify even provides ready-made message templates, so you don’t have to spend time creating them from scratch. Set up an abandoned cart newsletter – and watch your sales and conversions grow.
Connect dropshipping
Dropshipping is a business model with which you can significantly expand your assortment without having to keep everything in your own warehouse. You simply contract with dropshipping suppliers and add their products to your catalog.
When you receive a completed order, you simply give the information to the supplier, and he sends what you need directly to the customer. At the same time, you receive your affiliate commission as a store owner. Thus, everyone involved in the process remains in the plus.
One of the best solutions for connecting this sales model is Importify Dropshipping. It gives you access to a huge database of products from different marketplaces. With it you can import products from AliExpress, Amazon, Walmart and more than 30 other popular marketplaces in a few clicks. Built-in search and filters will help you quickly find the items you need and add them to your store.
In addition, Importify allows you to easily manage your suppliers – connect new partners and disconnect inactive ones in one click. And the function of automated order sending will save you a lot of time and effort. The system itself will transmit all the information to the supplier, and you will only have to process the incoming commissions.
How to increase sales on Wix with ads?
It’s time to do some advertising! After all, even the best product won’t sell if no one knows about it. And given the enormous competition in e-commerce, without promotion, it will be very difficult to stand out from the crowd and attract attention.
Optimize your website for SEO
SEO optimization is a key factor that can boost sales on Wix. This platform provides handy built-in tools and features with which you can easily improve your search engine positions and attract more targeted traffic.
Here you should start by filling out a checklist in SEO Wiz. This will identify the most obvious optimization mistakes and provide valuable recommendations on how to fix them. By following these tips, you will increase your online store’s chances of high positions in Google and other search engines:
The next recommendation is to connect your own domain instead of using the free wix.com subdomain. Although everything will work on the subdomain as it is, a branded domain will give your store a more professional and trustworthy look.
Be sure to connect your online store to the free Google Search Console service. With it, you can track indexing and positions of your web resource, upload sitemap.xml files to speed up indexing, and much more. Thanks to it, you will get access to quick submission of new pages for indexing right from the control panel. You will also get access to useful statistics – what queries are used to find you, data on traffic and effectiveness in search engine results.
Another key point is setting up the generation of meta tags (Title and Description) for all pages. Add important keywords on your topic to these tags. This way you will be able to get traffic for a large number of low-frequency queries without any additional effort on your part.
Connect contextual advertising
Contextual advertising for Wix is another effective way to attract targeted traffic. Among all Google Ads tools, Google Shopping, Performance Max, and remarketing campaigns are the most effective for e-commerce right now.
Google Shopping campaigns
This is a contextual advertising format specifically designed to promote the products of online stores. Ads are based on data from a feed (an XML file with all products and their characteristics) and are shown to users who query specific products in a search.
Shopping ads contain an image, product name, price and other important information. Due to the high relevance of the query, such ads provide better traffic and high conversion rate into purchases, compared to regular text ads.
Performance Max Campaigns
This is a new type of campaign that uses machine learning to optimize ads to get more clicks and conversions at a price set by the advertiser. The system selects optimal audiences, creatives, placements (search, CMC, YouTube, Gmail, etc.) and assigns bids.
The advertiser is only required to upload a feed, select a campaign goal, budget and provide various objects (texts, images, videos). This format shows high efficiency due to wide audience coverage and easy campaign optimization.
Remarketing
It allows you to show ads to those users who have already visited your resource, added something to the cart, but never made a purchase. This gives you the opportunity to “catch up” with them, remind them about your products and bring them back to complete the purchase.
Remarketing in Google Ads can be set up for a wide variety of ad formats (text, media, video) and optimize displays for selected segments of your target audience.
Connect social media
Utilizing social media is a crucial step to increase profits. It is not enough to create a store with a good selection of goods – if no one knows about it, no one will buy it. Social media promotion allows you to reach a much larger audience and tell them about your offers and products.
The first thing you need to do is to create pages in popular networks (e.g. Facebook, Instagram, X and others) that are suitable for your niche. Then you need to publish content that is interesting and in demand by your audience there on a regular basis. This can be not only advertising posts, but also expert articles on your topic, tips, surveys, and entertainment content. The main thing is that it should be valuable information that subscribers will be eager to share with their friends.
For greater audience reach, be sure to use the right hashtags in your posts. They help users find your publications on the topics they are looking for. Also, regularly add information about current promotions, discounts and sales to your store’s social media pages. This will additionally attract attention and encourage subscribers to make purchases.
To increase the viral effect, add “Share” buttons to your website pages. If someone likes your content or product, they can easily share it on social media pages. Buttons need to be made visible and easy to use so that they can’t be missed.
To easily add icons and buttons on Wix, there is a special extension – Social Media Icons. It allows you to place a panel with links to all your social networks and “Share” buttons.
How to boost sales with plugins for Wix?
Wix App Market extension store contains hundreds of useful plugins in various categories. They allow you to expand the functionality of your online store, automate many processes and use effective plugins to increase sales.
Kudobuzz Product Reviews
Helps you increase audience trust and improve conversion rates. The add-on collects reviews about your store and products from many platforms, such as Facebook, Yelp, Amazon, Etsy and others, and displays them on your resource as a single widget.
Having social proof of your credibility in the form of feedback from real customers significantly increases the trust of new visitors and makes them more likely to buy. Therefore, it is important to collect and showcase reviews from as many external sites as possible.
With Kudobuzz, you can also customize the design of your review widget so that it looks as organic as possible. You can use your company logo, corporate colors, choose the right template and display language. Thus, the block will attract attention, but at the same time harmonize with the overall style of the site.
Visitor Analytics
Another effective way to boost sales on Wix is to collect and analyze data on website behavior. To work with this information, there is a Visitor Analytics plugin. It provides detailed statistics about your audience and their actions.
In a convenient dashboard, you can find out where people come from, which pages they view, how long they stay on them, from which devices they visit, and much more. With this information, you’ll be able to better understand your customers, identify trouble spots in the funnel, and take steps to increase conversions.
Visitor Analytics will also evaluate the effectiveness of your advertising campaigns – from which sources you get the most targeted visitors, which ads and sites give the maximum return. This will facilitate budget optimization and allow you to focus on the most profitable channels for attracting traffic.
Survey & Poll
Survey & Poll is another useful add-on for increasing audience engagement and collecting valuable feedback. With it you can easily create surveys and polls right on your site without the need for third-party services.
With the help of this plugin you will be able to find out the opinion about your products, services, service. And with this you will be able to identify strengths and weaknesses, find opportunities for improvement and increase satisfaction. You can also use surveys for market research, testing new ideas, or just for more interaction.
Survey & Poll supports a variety of question types – single or multiple choice, rating scale, and open-ended questions with free response input. This gives you the flexibility to customize your survey to meet your specific needs.
Built-in analytics tools allow you to easily analyze survey results right in the control panel. Identifying the most popular answers, building charts and graphs, exporting data for further processing will give you a deeper picture for further optimization of business processes and improving customer experience.
Google Reviews PRO
Today, social proof plays a huge role in purchasing decisions. People tend to trust the opinions of other consumers more than advertising brand promises. That’s why showcasing real reviews from real people can significantly increase your store’s credibility and your visitors’ willingness to buy.
Google Reviews PRO saves you from having to manually copy reviews and testimonials from Google My Business. The application itself checks for new comments and adds them to the required section. In this way, visitors will always see the actual opinions of buyers, which additionally increases trust.
You will also be able to fully customize the appearance of the widget so that it fits harmoniously into the design. You can set the color scheme, fonts, sizes, number of displayed reviews. You can also choose which comments to display depending on the rating – only positive or all of them.
Another important advantage of this extension is the adaptability of the widget for all types of devices. It looks equally beautiful and convenient on computers, tablets and smartphones. Considering that today more than half of traffic comes from mobile, correct display of any information on all devices becomes critical for conversion.
Urgency Countdown Timer
It is an effective tool for creating a sense of urgency and encouraging visitors to take action. It allows you to add a countdown timer to your Wix site until a specific date or time.
Such a timer is ideal for creating excitement around new product launches, limited time promotions, sales or special offers. Visualizing the decreasing amount of time motivates users to make a quicker purchase decision while the offer is still relevant.
The application offers flexible settings for the appearance of the timer so that it harmonizes with the design of your website. You can set colors, fonts, change the location and other display parameters. You can also set up several timers for different events and display them at the right time in the right places.
The process of adding a timer is extremely simple and does not require technical skills. At the same time, you get a wide range of possibilities to customize it – you can program the timer for cyclic repetition of the countdown, automatic disappearance at the end, etc.
Wix FAQ
The latest useful application to improve user experience and reduce support workload is Wix FAQ. It allows you to quickly create a section of frequently asked questions and answers on your website.
Often customers contact support with the same typical questions. By preparing detailed answers to them in advance, you will help visitors find the information they need on their own, without having to contact a manager. This will increase customer satisfaction and relieve your staff.
Wix FAQ offers a user-friendly interface for creating a database of questions and answers without the need for programming or special knowledge. You can customize the appearance of the block to match the design of your web resource. Answers to questions are collapsed into an accordion by default, which makes navigation on the page very convenient.
A pleasant bonus is the positive impact of the FAQ page on SEO indicators. The plugin automatically adds Schema.org micro markup to the content, which helps search engines better understand the content and rank the site for relevant queries.
