Google contextual advertising in Greece

Greece is a country on the Balkan Peninsula with a population of 10.4 million and a GDP per capita of $31,572 (46th in the world). Greece is part of the European Union and has a developed tourism sector. Every year, the country is visited by millions of tourists from near and far abroad.

All this makes starting a business here very promising, and contextual advertising in Greece – profitable and in demand.

What to consider when setting up contextual advertising in Greece?

Greece is interesting for its original culture and special geographical position (the country’s territory consists of many islands). These and other nuances must be taken into account when setting up contextual advertising in Greece. Let’s deal with them in more detail.

Geo targeting

The capital of Greece, Athens, is home to almost a third of the population of this country (3.3 million people). It is certainly a global city and every year it hosts numerous international exhibitions, scientific conferences, cultural events or political events.

This is something to keep in mind when setting up location targeting in Google Ads. Athens and the nearest radius around them should be the main focus of the advertising campaign.

In addition, take into account the pendulum migration from the suburbs to the capital, as well as from small surrounding islands by sea. People can look for a hotel that is located on the island while in Athens (on the mainland) during the day. Keep this in mind when setting up your ad serving location.

Temporal targeting

When controlling bidding in an advertising campaign, when setting time targeting, keep in mind that every day from 12:00 to 16:00 in most areas of business there will be a fading of user activity, and immediately after that – a surge.

This is due to the fact that it is at this time in Greece that the siesta is the hottest time of the day, when many offices and businesses across the country close and people wait out the heat at home.

Local ad campaigns

Especially relevant for small tourist towns and settlements. If your business is related to tourism (hotels, restaurants, cafes, excursions), try local Google Ads campaigns.

They will help advertise on Google Maps, where millions of tourists who visit Greece every year are used to looking for reviews and location of hostels, catering facilities, bars and tourist attractions.

Cost of contextual advertising Google Ads in Greece

The price of setting up contextual advertising in Greece depends on the task you set and who exactly performs the work on setting up and maintaining the project:

1. Self-configuration. If you or your employee sets up your own advertising campaign, you will only need to pay for clicks from Google AdWords, and also take into account your working time that you will spend on ad maintenance. In order to increase your level of knowledge, you can use the useful training materials on our YouTube channel or in the blog on the website.
2. Context advertising agency services. The cost of the work of our PPC specialist depends on many factors, including the number of product categories on your site, how many languages the project is configured in, the advertising tools involved, etc. The duration of tuning work ranges from one to three months, depending on the specific task. Leave an order on the site, and we will be able to recommend you a package of services and announce the cost.

The price of contextual advertising is also closely related to the cost of a click in a search advertising campaign in your topic. Having this indicator, knowing the total number of requests, you can get a detailed draft media plan for the project.

Below are the CPC from the Google AdWords Keyword Planner Greece for the most popular business areas:

• washing machine repair – $0.80;
• Plumbing services – $1.06;
• beauty salons (manicure) – $0.56;
• carpet cleaning – $1.01;
• permanent makeup – $0.58;
• dentist – $0.54;
• refrigerators – $0.44;
• Korean cosmetics – $0.63;
• dog food – $0.44;
• fertilizer for flowers – $0.29.

Peculiarities of online advertising market in Greece

Out of a total Greek population of 10.4 million, 8.39 million are active internet users. The level of Internet coverage in the country is 80.7 percent of the total population.

Google is the most popular search engine in Greece, trusted by as many as 96.34% of locals. This makes Google almost an absolute monopoly in the country, because its closest competitor, Bing, has a share of only 2.54% of search traffic. Yahoo!, which is in third place, is chosen even less by 0.76% of Greeks.

Complements the picture and demand among the inhabitants of Greece, the second most popular site in the world – YouTube video hosting. This platform has 7.4 million registered users from Greece.

Google Ads contextual advertising service allows you to set up advertising on both of these sites, which gives us the opportunity to get the maximum coverage of a solvent audience from Greece in almost any niche.