Google contextual advertising in Uzbekistan

Uzbekistan is a country in Central Asia with a population of 35.7 million people. In terms of population, Uzbekistan overtakes all neighboring countries. In recent years, the economy of Uzbekistan has undergone significant changes.

Thus, the share of agriculture in the country’s economy decreased from 37% to 19%. But the share of services, on the contrary, increased. Such structural changes arose due to investments in the country of the main trading partner of Uzbekistan – China, which invests heavily in the country’s economy, especially in the raw materials sector.

The steady growth of GDP in recent years allows us to talk about the prospects of this country for doing business. And the launch of contextual advertising in Uzbekistan can bring significant profit with the right approach.

Peculiarities of setting up contextual advertising in Uzbekistan

Regardless of the country in which you want to launch an online marketing project, there are factors that affect the success of the campaign.

Before setting up contextual advertising in Uzbekistan, be sure to pay attention to the following features:

Language targeting

In Uzbekistan, 80% of the population consider Uzbek as their native language, which is also the state language. The second most common among the local population is Russian.

It is these two languages that should be used when launching an advertising campaign in Uzbekistan. However, here it is important to analyze who exactly is your target audience, study the niche and, based on the conclusions made, set up targeting by language.

Important! For a contextual advertising specialist, adding another language to an advertising campaign doubles the number of hours of work on a project. We need to collect semantics for a new language, write ad texts, and possibly translate landing pages into a new language. Therefore, support of multilingual projects in contextual advertising usually costs more.

Location targeting

Approximately half of Uzbekistan’s population lives in cities, including the country’s capital, Tashkent, where 2.2 million people live. These are regions with the most developed industry and services. It is here that the most solvent audience in the country lives. In addition, there are the most Internet users here.

Residents of cities, especially large ones, are the target audience when setting up geotargeting in Google Ads. It is important to take into account that 20% of the population of Tashkent is Russian-speaking, which means that for this city you can set up a campaign in different languages for greater coverage.

It is less reasonable to target ads to less urbanized regions of the country, because rural residents are dominated by low-income population, mainly employed in agriculture.

Temporal targeting

In summer, the air temperature in the country can reach 40 degrees Celsius. This has a strong impact on business activity in general and the advertising market in particular. This should be taken into account when setting up time targeting.

Cultural Features

Uzbek culture is based on such a feature – it is very difficult for them to refuse a person, to say no. Residents of the country can answer yes to most proposals and requests, even if they know that they cannot help the person.

Here it is important to be careful with marketing surveys and statistics of consumer attitudes towards a particular product, or its characteristics. When analyzing the market, it is better to take into account the fact of purchase than the verbal intention or statement that you liked the product.

Ad cost

Due to the fact that the standard of living and well-being of the population in Uzbekistan is far from being as high as in the US or EU countries, Google advertising is quite inexpensive here. This gives the advertiser the opportunity to use any advertising tools in their advertising campaign, and not just the most effective ones, as in highly competitive countries.

To maximize traffic coverage from Uzbekistan, use in addition to search campaigns:

1. Advertising on the Display Network. The Google Display Network allows you to target ads to cold audiences in the early stages of the sales funnel. At the same time, the audience can be segmented by interests, demographic characteristics, income level, etc.
2. Product advertisement. It works well for online stores. The ad looks like a mini-card of the product, where the user immediately sees the price, availability, product photo.
3. YouTube video ads. The most popular video hosting in the world is also popular among users from Uzbekistan. Such advertising will increase the awareness of your brand among the local audience. You can also run a series of videos on the same subject so that the user watches them in a certain order – a kind of miniseries.

Cost of contextual advertising Google Ads in Uzbekistan

A click on Google AdWords in Uzbekistan is inexpensive, because the average income level of the country’s residents usually affects the price. Let’s take a few popular niches as an example and give them the actual cost of going to the site for Uzbekistan:

• repair of household appliances at home – $0.12;
• ventilation cleaning – $0.09;
• Plumbing services – $0.55;
• beauty salons (manicure) – $0.57;
• carpet cleaning – $0.37;
• permanent makeup – $0.41;
• dental clinic – $0.47;
• sale of refrigerators – $0.28;
• Korean cosmetics – $0.29;
• shelves for cats – $0.37;
• dog food – $0.37;
• fertilizer for flowers – $0.43.

Using these prices and the contextual advertising calculator on our website, you can independently calculate the payback media plan for your project.

Attention! The specified cost per click from the planner may differ by +-40% from the actual one in your account, as it depends on many related factors.

The cost of setting up an advertising campaign for Uzbekistan will depend on the number of categories of goods in advertising for online stores or services provided.

Leave a request on the site, and we will be able to announce the final cost of the work after a closer acquaintance with your project. If someone tells you the cost before they understand all the necessary range of tasks, expect an unprofessional approach to work.

Google’s share in the market of search engines in Uzbekistan

The Google search engine is the most popular and in demand not only all over the world, but also in Uzbekistan in particular. It collects 96.51% of search traffic from this country.

At the same time, Yandex, which ranks second in popularity, is used by only 1.49% of local residents. The share of Bing, which occupies the third place, is even less, only 0.67%. Other search engines are even less popular, they are used by less than a percentage of users from Uzbekistan.