Contextual advertising

  Hi! My name is Yana Lyashenko, and I’m a Google specialist. To put it simply, I focus on driving the

One of the most common questions a client asks after increasing the budget is: “Have we already hit the

A buyer rarely comes “out of nowhere.” First, they see a video on YouTube Shorts, then a

Does Google Demand Gen Work for E-Commerce? A Forensic Study and a Diagnostic Framework Original research

A study of 2.28 million search queries in a Google Ads account of a Ukrainian e-commerce (January–April

Go to Google and enter the query “buy mountain bike Kyiv”. The first few links with a small “

Every time you type “buy sneakers Kyiv” into the search bar and see several links marked “

Search advertising is one of the most predictable channels for e-commerce and services. But there’

  Launching PMax is the moment when only “Target ROAS” can open the floodgates of traffic

Performance Max is a tool powered by machine learning and artificial intelligence. The more “