Order Google AdWords contextual advertising setup

Order contextual advertising setup or create a campaign yourself?

Many business owners ask this question, and it’s no wonder – Google Adwords is the largest online advertising network in the world and the most powerful tool for driving targeted traffic to the site. For example, for Ukraine, 90% of search traffic comes from the Google search engine.

You may get the impression that contextual advertising is a magic button, by clicking on which, you will be covered by a tsunami of customers and orders. But this is only possible if the campaign is set up correctly. Causes:

• Unfortunately (or fortunately) you are not alone in your niche, which means that you will have to share the “wave of orders” with someone else;
• Incorrectly configured advertising can work “to zero” or even bring losses to the company;
• In order for a campaign to pay off and start generating income, an inexperienced specialist often needs to “drain” thousands of hryvnias of the advertising budget for tests.

In order to get the most out of contextual advertising (as many conversions as possible at the best price) and not waste precious time and budget on independent attempts, we recommend entrusting the setting up of a Google Adwords advertising campaign to professionals who, through trial and error, have learned how to do it most effectively.

What should I consider before ordering contextual advertising?

Before concluding a contract for the provision of services for setting up and maintaining contextual advertising in Google Ads, it is recommended to communicate with the selected PPC-specialist or agency representative. In his work, he must necessarily control:

• The goals of marketing activity. They determine the strategy and the amount of funding for the advertising campaign. The goals can be different: increasing the number of conversions, increasing brand awareness and reach, expanding the target audience, increasing traffic to the site, etc. At the same time, any goal should be agreed with the client.
• Relevant semantic core. It should fully correspond to the topic of your site. For example, if you sell parts for Subaru should not use in semantics keywords related to the repair of Chevrolet.
• Target audience. Ordering contextual advertising from a professional will help to get a competently composed portrait of your potential customer, to determine where and at what point he should see the ad, when he needs the product, how quickly he is ready to make a decision on the transaction. If, for example, the car repair shop is located in Kiev on Nivki, then the decision to attract customers within a radius of 3-5 km from the address of the service station looks quite reasonable. Such consumers will be the most “warm”.
• Control performance. Selecting words and phrases, designing banners, creating ads and videos takes up most of a contextologist’s time. But this work can be useless if there is no constant analytics. How to select the most effective sites and optimally divide the budget between them – only an experienced analyst can answer.
• Study the activity of competitors. This is not obvious, but one of the most important factors when working with advertising in general and contextual campaigns in particular. The market always has a limited capacity and its shares are distributed among those who make efforts to conquer a niche. Only by understanding and analyzing the steps of your competitors will you be able to outmaneuver them.

You can order setup of the following Google AdWords tools:

Why is it better to order Google advertising setup from AdwService?

Конверсия сайта как посчитать ➤ | ADWSERVICE Сергей Шевченко | ➤Контекстная реклама Google Adwords

Working with the Adwservice agency, you get a team of certified specialists with more than 5 years of experience in setting up ads on Google as partners. Here are just a few of our capabilities that we apply to our clients’ campaigns:

1. We predict the results of the campaign even before the start of work. How many clicks the client will receive and how much it will cost him, a contextual advertising specialist can predict even when analyzing the client’s subject. If the contextologist has already had experience with similar Google Adwords campaigns, he can judge its effectiveness and predict how much to invest to get the required number of orders;
2. We work with any Google tools. With us, you can not only order the setting of Google contextual advertising in search results, but also advertising in the CCM (on partner sites), YouTube video ads and more;
3. Transparent reporting. In order for our clients to be able to monitor the expenditure of invested funds and the effectiveness of the advertising campaign, they receive access to reports 24/7, Google Analytics;
4. Effective analytics. We track user behavior and analyze what stopped them from placing an order, at what point they decided to place an order and why;
5. Composing attractive ad texts. They should be short (less than 100 letters), but at the same time they should interest a potential client in 2-3 seconds.

In what cases is it advisable to order advertising of the site in Google Ads?

Contextual advertising campaigns are suitable for business promotion in almost all major areas. However, there are a number of cases when setting up an advertising campaign is particularly relevant:

1. When launching a new website. In order for a new web resource to start bringing traffic and applications, some time must pass. Thus, internal SEO-optimization and subsequent promotion in search engines usually takes at least half a year. At the same time, contextual website advertising allows you to attract targeted visitors just a couple of days after the launch of the project.
2. For niches with high competition. If you work in a field with a large number of competitors (especially large companies), then contextual advertising will help you quickly make yourself known and capture some of the traffic. But promotion in the organic issue for such highly competitive topics will require serious financial and time investments.
3. When developing an existing business. Even if you already have a steady stream of customers from other channels (SEO, social networks, mailing lists, etc.), contextual advertising will allow you to further expand your audience reach and attract new customers. It is always important to try new channels and look for opportunities to scale your business.
4. When bringing a new product to market. When launching a new product or service, it is very important to get information about it to potential customers as quickly as possible. Contextual advertising is ideal for this purpose – it allows you to show ads to the right target audience and check whether there is demand for the product being sold.
5. To inform about promotions and discounts. Google Ads gives you the opportunity to quickly launch a campaign when there is a sale or promotion and quickly get a surge in sales.
6. For seasonal businesses. If your niche has a pronounced seasonality, you can run advertising only for the high season. In low season you can suspend the campaign or minimize advertising costs. But SEO-promotion is a continuous process, so it is not quite suitable for seasonal topics.

You’ve decided to order Google Ads: what’s next?

The agency’s work is done in two steps – initial advertising setup and subsequent account maintenance.

Setting up Google AdWords

The first step involves initial preparation of the campaign, formulation and coordination of tasks, development of promotion strategy, approval of the list of search queries and identification of the target audience:

• The work begins immediately – the next day after receiving payment on the invoice, the account manager and web analyst begin to draw up the technical task.
• The contextologist creates a list of queries used by potential customers in the search process in a given topic. Usually, at the initial stage, we suggest limiting ourselves to the most converting word combinations. This allows us to attract the hottest traffic as quickly as possible.
• We divide the collected keys into two groups: general and conversion. Then we coordinate both lists with you.
• We compose text ads tailored to your requests, taking into account the key advantages of your company, and approve the received creatives with you.
• Together we determine which banners and ads we will publish, and agree on the main parameters – time period, geographical reference, audience lists.
• To track each channel and traffic source, we integrate analytical services: goals and micro-conversions, call tracking and conversion rate monitoring.
• Fill out a new or link an existing Google My Business account to be able to add the addresses of sales outlets to your ads. This will allow you to make them visible to nearby consumers and mark the location on Google maps.
• We connect remarketing lists for micro and macro conversions.
• We make adaptive banners that can be displayed in ad units of any size.
• We work out a strategy and deadlines for accomplishing the tasks set by the client.
• We launch advertising campaigns in search and CMC.
• We create a list of recommendations, the implementation of which will improve the behavioral factor and increase conversion.
• We work closely with your specialists to customize the analytical block and collect information about conversions.

Maintaining contextual advertising

If you decide to order Google AdWords advertising in our agency, then upon completion of the first stage of 10 days, which involves initial setup, we will proceed to the next step – contextual advertising maintenance.

This format includes a set of measures aimed at optimizing the existing project: reducing the cost of attracting customers and increasing the number of conversions.

To fulfill these tasks we:

1. Promote ads to the most effective positions in search engine results.
2. We constantly monitor these positions and make adjustments if necessary.
3. We organize A/B-testing of several ad variants to find the optimal one in terms of clickability.
4. We update and actualize banners.
5. Analyze search queries, disable ineffective and select new key phrases.
6. We control quality criteria to reduce the cost of traffic.
7. We regularly supplement the list of minus-words in order to reduce untargeted impressions.
8. We remove ineffective queries and constantly filter traffic.
9. Exclude competing requests within an advertising account.
10. Allocate advertising budget and set daily limits.
11. We track spending and make adjustments if necessary.
12. We analyze conversions (phone calls and online orders).
13. At your request, we develop and launch marketing campaigns. We track the dynamics of movement towards your goals.
14. We evaluate the effectiveness of campaigns, identify the most effective ones, refine or stop ads with low conversion rates.
15. We organize joint discussions of interim results with the client. As part of these meetings, we determine the budget for subsequent periods.
16. We draw up a list of recommendations for modernizing the site and improving its selling characteristics.

Popular Questions

• ‍✅ Why setting up contextual advertising need to pay monthly?
  Accompanying a campaign is just as important as setting it up. An experienced and conscientious specialist regularly updates the lists of negative keywords, tests new creatives and ad texts, analyzes the effectiveness of sites on the Display Network and removes ineffective ones from the lists. Working with a good contractor company, you regularly receive proposals for improving the performance of the AC, and recommendations for optimization. The result is a consistently low CPC and only targeted clicks.
• ‍✅ Ordered ad, but I don’t see ads, what should I do?
  Google wants to make contextual advertising as effective as possible so that it only shows to targeted users who have an intent to make a purchase. Therefore, the display of ads depends on many factors, including the personalization of the issuance. The system analyzes how often the user enters a particular request, what requests he clicks on, which pages he goes to and where he performs targeted actions more often (leaves orders). Therefore, the most reliable way to check if your ad is showing is to go to the AdWords advertising account and see the statistics. There is data on the number of clicks and impressions for a certain period.
• ‍✅ Ad set, and there are few orders, why is this happening?
  PPC Specialist can only provide a certain amount of traffic to a site. It cannot guarantee that the user decides to order a service or product from you. To get conversions, you need to work with the landing page – analyze how user-friendly it is, whether the information is presented in an accessible way, whether there is an adaptive version of the site. Compare your prices and delivery terms, guarantees with competitors and try to do better than theirs, and constantly work to improve the site and then the result will not be long in coming.
• ✅ Order contextual advertising in an agency or do it yourself?
  Despite the popular belief that setting up contextual advertising is not a difficult process, it is far from being the case. Yes, anyone can launch an advertising campaign, but the price of a mistake is too high, especially in competitive topics, where the cost of a click can be from $1 and more. If with small budgets, advertising set up by a beginner can be acceptable and even perform its functions, then for large companies with large budgets and competitive niches, self-configuration can negatively affect the return on investment and profitability of the business.