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A buyer rarely comes “out of nowhere.” First, they see a video on YouTube Shorts, then a

Does Google Demand Gen Work for E-Commerce? A Forensic Study and a Diagnostic Framework Original research

One of the most effective sales channels is Google Merchant Center. True, an account in it can be unexpectedly

Hi! On June 9 at 15:00, together with a team of e-commerce experts, we are presenting a series of free

Executive Summary Ukraine’s e-commerce market in 2025–26 looks different from how public reports

A study of 2.28 million search queries in a Google Ads account of a Ukrainian e-commerce (January–April

A study of hidden cannibalization in Google Ads on raw e-commerce account data: 16 months of history, 2.

Picture a PMax campaign that runs for 16 months straight. No interruptions, no relaunches. 306 conversions

Go to Google and enter the query “buy mountain bike Kyiv”. The first few links with a small “

Every time you type “buy sneakers Kyiv” into the search bar and see several links marked “