Blog

A study of 2.28 million search queries in a Google Ads account of a Ukrainian e-commerce (January–April

A study of hidden cannibalization in Google Ads on raw e-commerce account data: 16 months of history, 2.

Picture a PMax campaign that runs for 16 months straight. No interruptions, no relaunches. 306 conversions

Go to Google and enter the query “buy mountain bike Kyiv”. The first few links with a small “

Every time you type “buy sneakers Kyiv” into the search bar and see several links marked “

Search advertising is one of the most predictable channels for e-commerce and services. But there’

  Launching PMax is the moment when only “Target ROAS” can open the floodgates of traffic

If you have an online store on WordPress and WooCommerce, without analytics you are essentially operating blind.

Performance Max is a tool powered by machine learning and artificial intelligence. The more “

ROAS is perhaps the most popular metric among online store owners. They look at it first, discuss it