Google contextual advertising in New Zealand

When setting up Google contextual advertising in New Zealand, it is important to understand the specifics of this country, its features, customs and traditions. These factors help to better understand the user from this country, their interests and search intent.

This, in turn, allows us to get leads at the best price (after all, the cost per click in Google Ads for New Zealand is quite high, so it’s better to entrust its setup to experienced specialists right away and not waste your budget).

Peculiarities of doing business in New Zealand

New Zealand is a country that, at the mere mention of its name, inspires images of endless landscapes and great diversity. The country is especially known for its deep-rooted Maori roots, making it one of the most culturally rich countries in the world today.

The territory of New Zealand consists of two large islands, southern and northern, and more than seven hundred small ones. It was inhabited by one of the last people on the planet.

The North Island is very warm, and even in winter the temperature here is around 16-18 degrees above zero. The south island is cooler and less populated – less than a quarter of the country’s inhabitants live here.

The total area of the country is comparable to the territory of the UK and is 268 thousand km², the population is only 4.5 million people. It is noteworthy that the number of Google users in New Zealand is 4.1 million people (over 90%).

As in Australia, January is the hottest month in the country. July, on the contrary, is the coldest and windiest. Also in New Zealand is the Southern Alps mountain range. Glaciers here do not melt throughout the year.

New Zealand was a British Colony and therefore the main part of the population is made up of Europeans – immigrants from Great Britain, Germany and the Netherlands, the rest are indigenous Maori.

The official languages in the country are English, Maori and Sign Language.

Google Ads contextual advertising cost in New Zealand

The final advertising budget consists of two parts – payment for the work of the PPC agency and the budget for clicks. Setting up Google Ads for New Zealand starts at $750/mo

CPC is affected by a wide range of factors. Among them are the selected region, bidding strategy, account setup quality and structure, type of advertising campaign, ad quality, expected CTR, landing page quality, etc.

Also, the cost of clicking on advertising in New Zealand depends on the niche in which your business operates. For example:

• washing machine repair – $0.70;
• ventilation cleaning – $7.75;
• Plumbing services – $2.76;
• beauty salons (manicure) – $1.71;
• carpet cleaning – $2.76;
• permanent makeup – $1.05;
• dentist – $1.92;
• sale of large household appliances (refrigerators) – $1.56;
• Korean cosmetics – $0.70;
• cat houses – $0.62;
• dog food – $1.20;
• fertilizer for flowers – $2.37.

If you have a Google advertising specialist in your team, you can use a paid Zoom video consultation. The cost of the consultation and the time of its holding can be found by filling out the form on the website.

What to consider when setting up contextual advertising in New Zealand?

When setting up contextual advertising in New Zealand, you need to consider the behavior and habits of your target audience. Below, we consider the main features of doing business in the country:

• User behavior. Since the rhythm of life of New Zealanders is very measured, here the assertiveness in sales does not always lead to a positive result. This means that the buyer needs time to make a decision. Remarketing lists (stalking ads for those who previously visited the site but did not make a purchase) will work well.
• Prices on the site. Haggling is not accepted here, so prices are usually fixed or have limited bargaining space.
• General welfare. GDP per capita in New Zealand is over $37,000. This makes it possible to provide a very high standard of living in the country, despite the high prices for all goods and especially services.
• The mood of the target audience. New Zealanders are ranked fifth in the world (according to Forbes) among the happiest countries in the world.
• Hobbies. The country has the largest number of golf courses – more than 400 pieces.
  There are many tourists from other countries. A special surge in the country’s popularity occurred after the filming of the film “The Lord of the Rings”. The government even created a special position of “Minister of the Lord of the Rings”.

Top 7 facts about online advertising in New Zealand

1. The average New Zealander spends 6 hours and 3 minutes online every day.
2. As of January 2020, 27% of users were using voice search, and new research predicts that number will continue to rise.
3. 88% of consumers do initial research online looking for a product or service to order.
4. 70% of users use the services of online stores.
5. Only 37% of users make purchases using mobile devices, compared to more than 50% of online purchases made from computers.
6. 55.8% of all advertising traffic in New Zealand comes from paid search (Google Ads network).
7. Statistically, in 2021, Google accounted for over 90% of all search engines popular in New Zealand.

More information about how we set up Google Ads in AdwService can be found on youtube channel and in our blog.