We’ll triple your business sales
with Google Ads in just 60–90 days.
Or cut your ad spend by 57%*
Or cut your ad spend by 57%*
Find out the cost of a 90-day advertising strategy right now
Choose how to contact us:
OR
Enter your phone number and we’ll get back to you
By clicking the button, you accept the Privacy Policy and consent to the processing of your personal data
*Results vary by project and depend on whether the client follows all of our recommendations
QUALIFIED LEADS
3,419,375
QUALIFIED CALLS
2,393,563
ECOMMERCE TRANSACTIONS
488,482
Results achieved over 6 years
with Google Ads in just
60–90 days. Or cut your ad spend by 57%*
60–90 days. Or cut your ad spend by 57%*
with Google Ads in just 60–90 days. Or cut your ad spend by 57%*
*Results vary by project
and depend on whether the client follows all of our recommendations
and depend on whether the client follows all of our recommendations
Why choose AdwService
6+
years
In the advertising market of Ukraine, the US, Canada, Australia, the UK and Poland
300+
Projects launched
and scaled
and scaled
750%
Average sales growth for our clients
57%
Average reduction in our clients’ ad spend
1400%
Average ROMI of our clients over the last 6 months
100% quality guarantee
All account work follows strict procedures and meets the company’s internal quality standards
Quality control
Every task is completed 100%, with a focus on the client’s bottom line
The AdwService team
We focus exclusively on Google Ads. That has let us master this field. We’ve honed our skills in scaling ad accounts with a focus on growing our clients’ profits.
Our mission is to help businesses grow and maximize profits
with Google Ads by working more efficiently,
with standardized processes across the team and a dedicated quality control department
Our mission is to help businesses grow and maximize profits
with Google Ads by working more efficiently,
with standardized processes across the team and a dedicated quality control department
We focus exclusively on Google Ads. That has let us master this field. We’ve honed our skills in scaling ad accounts with a focus
on growing our clients’ profits.
Our mission is to help businesses grow and maximize profits with Google Ads by working more efficiently, with standardized processes across the team and a dedicated quality control department
on growing our clients’ profits.
Our mission is to help businesses grow and maximize profits with Google Ads by working more efficiently, with standardized processes across the team and a dedicated quality control department
We focus exclusively on Google Ads. That has let us master this field.
We’ve honed our skills in scaling ad accounts with a focus
on growing our clients’ profits.
Our mission is to help businesses grow and maximize profits with Google Ads by working more efficiently, with standardized processes across the team and a dedicated quality control department
We’ve honed our skills in scaling ad accounts with a focus
on growing our clients’ profits.
Our mission is to help businesses grow and maximize profits with Google Ads by working more efficiently, with standardized processes across the team and a dedicated quality control department
Want to get more sales from your ads?
Leave a request and get a free consultation with a solutions manager
What you get when you work with our team
For e-commerce
For service businesses
01
We’ll identify profitable product categories to launch
02
We’ll forecast the ROI for those categories
03
We’ll set up transparent conversion tracking + 24/7 reporting, so you can check results whenever it suits you
04
We’ll set up our "TANK-3" strategy: a mix of Search campaigns, Shopping ads + remarketing that follows your product’s sales funnel
05
We’ll cut the ad spend of your existing campaigns by
30–70% with a full optimization package
30–70% with a full optimization package
06
We’ll set up Google Shopping (product listing ads) through Merchant Center and cut your cost per sale by 30%
07
We’ll set up dynamic remarketing
to win back people who didn’t buy and increase the number and value of repeat sales (our work cuts the cost
of a first purchase by 30% and of repeat purchases by 60%)
to win back people who didn’t buy and increase the number and value of repeat sales (our work cuts the cost
of a first purchase by 30% and of repeat purchases by 60%)
08
We optimize campaigns based on data
about sales and the revenue they bring,
not just lead counts
about sales and the revenue they bring,
not just lead counts
We’ll set up our
"TANK-3" strategy: a mix of Search campaigns, Shopping ads
+ remarketing that follows your product’s sales funnel
"TANK-3" strategy: a mix of Search campaigns, Shopping ads
+ remarketing that follows your product’s sales funnel
We’ll set up dynamic remarketing to win back people who didn’t buy and increase the number and value of repeat sales (our work cuts the cost
of a first purchase by 30% and of repeat purchases by 60%)
of a first purchase by 30% and of repeat purchases by 60%)
We’ll set up our
"TANK-3" strategy: a mix of Search campaigns, Shopping ads + remarketing that follows your product’s sales funnel
"TANK-3" strategy: a mix of Search campaigns, Shopping ads + remarketing that follows your product’s sales funnel
We’ll set up dynamic remarketing to win back people who didn’t buy and increase
the number and value of repeat sales (our work cuts the cost
of a first purchase by 30% and of repeat purchases by 60%)
the number and value of repeat sales (our work cuts the cost
of a first purchase by 30% and of repeat purchases by 60%)
We optimize campaigns
based on data
about sales and the revenue they bring,
not just lead counts
based on data
about sales and the revenue they bring,
not just lead counts
We’ll cut the ad spend of your existing campaigns by 30–70% with a full optimization package
We’ll set up dynamic remarketing to win back people who didn’t buy and increase the number and value of repeat sales (our work cuts the cost
of a first purchase by 30% and of repeat purchases by 60%)
of a first purchase by 30% and of repeat purchases by 60%)
We optimize campaigns based on data
about sales and the revenue they bring,
not just lead counts
about sales and the revenue they bring,
not just lead counts
We optimize campaigns based on data about sales and the revenue they bring, not just lead counts
01
We’ll set up analytics, so you get clear stats on traffic, lead volume, lead quality and ROI
02
24/7 reporting lets you check results
at any time
at any time
03
Based on your website analytics, we’ll put together a list of improvements that will raise your conversion rate
04
We build a keyword list focused on the final stages of the sales funnel (not everything under the sun)
05
We write ads that not only show what your product is about but also improve the quality of your site traffic
06
We build remarketing funnels that a) win customers away from your competitors b) close potential buyers c) increase repeat purchases
07
We launch display ads that win customers away from your competitors*
08
We optimize ads based on qualified leads and the revenue you actually earn from them, not just lead counts
We build a keyword list focused on the final stages of the sales funnel
(not everything under the sun)
(not everything under the sun)
We build remarketing funnels that
a) win customers away from your competitors b) close potential buyers c) increase repeat purchases
a) win customers away from your competitors b) close potential buyers c) increase repeat purchases
We build remarketing funnels that
a) win customers away from your competitors b) close potential buyers
c) increase repeat purchases
a) win customers away from your competitors b) close potential buyers
c) increase repeat purchases
Choose how to contact us:
OR
Enter your phone number and we’ll get back to you
By clicking the button, you accept the Privacy Policy and consent to the processing of your personal data
Download the full 3-month scope of work now by filling out the form below
Our latest case studies
Want an ad ROI estimate that includes our services?
Project stages
Month 1 work plan
1. Kickoff:
we analyze keywords, traffic volume, seasonality and demand within Google Ads reach in your market
based on the traffic data we collect, we forecast traffic, budget and results in leads
2. First 12 business days (account setup):
2.1 On the first business day after payment, we prepare a custom brief for your project and send it to you on the morning of the second business day to fill out.
2.2 On the second business day, we ask you to fill out the brief. Once the custom project brief is completed and approved, we start the next block of work.
2.3 Creating and setting up Search campaigns:
discussing the strategy for the reporting period (what volume of leads/sales we aim for in month 1 and at what cost per lead)
creating a work plan based on the agreed strategy
keyword research based on the agreed product categories
grouping keywords into campaigns by topic (by product/service category and keyword type)
we write USPs/Search ads and get them approved by the client (Search ads are written to meet Google’s requirements and to improve Quality Score, raising Ad Rank and lowering cost per click)
removing internal competition within the account (to lower the final cost per click and optimize Ad Rank)
setting up negative keywords at the account and ad group level
prioritizing queries/products/categories for launch together with the client, based on their data, seasonality and traffic volume in the target location
creating a new Google Ads account
refining the keyword list together with the client
creating 3–4 ad variations for A/B testing for each keyword in its own ad group
setting up campaigns (choosing the automation strategy and bid strategy, setting up locations, ad schedule, demographics and other technical settings)
creating assets (sitelinks, callouts, structured snippets, prices, locations, call assets, etc.)
setting up cross-negative keywords
2.4 Setting up remarketing (retargeting; for medical services we use a different Google Ads feature instead):
creating the required remarketing lists
creating separate responsive ads
creating campaigns
setting up campaigns (choosing the automation strategy and bid strategy, setting up locations, ad schedule, demographics and other technical settings)
2.5 Creating Display Network campaigns based on audience personas
developing a display advertising strategy based on the provided audience personas
creating separate responsive display ads for each audience persona
choosing the automation strategy and bid strategy, setting up locations, ad schedule, demographics and other technical settings)
2.6. Creating YouTube campaigns based on audience personas
developing a video advertising strategy based on the provided audience personas
recommendations for creating video content
choosing the automation strategy and bid strategy, setting up locations, ad schedule, demographics and other technical settings)
2.7. Setting up analytics and reporting:
Google Analytics account audit
installing GTM on the website
linking Analytics with Google Ads
creating and installing a new Google Analytics property if needed
creating calculated metrics for reporting
setting up call tracking/chat conversion goals
setting up campaigns
recommendations for improving the website’s conversion rate and technical setup based on existing stats, or, if there was no analytics code, a summary after the first 2 weeks of the ad accounts running
technical settings of the analytics account
creating remarketing lists according to the retargeting strategy
creating the required views and filters
setting up goals in Analytics
creating 24/7 online reporting
2.8. Creating and setting up a Google Business Profile
launching campaigns for the first 2 weeks
optimizing the account and bringing it to target KPIs
reviewing the results of the first 2 weeks
monitoring performance
reconciling results with the lead spreadsheet (so that both we and the client see the same number of inquiries/sales and the same metrics)
sending a report to the client
discussing new KPIs and/or scaling results
3. First 2 weeks of launch management (days 13–30)
discussing and approving the strategy for month 2
Month 2 work plan
Based on the stats collected in Google Analytics and in the online lead spreadsheet, you’ll already know what cost per lead you want in each category. Our team’s job is to keep budgets for each product group and campaign under constant control to get the most leads and sales at a cost that works for you
1. Agreeing on KPIs for month 2
2. Creating additional Search campaigns
3. Creating additional Display Network campaigns based on the defined audience personas
4. Optimizing Search campaigns:
analyzing stats by keyword
analyzing search terms and building additional negative keyword lists
pausing underperforming keywords
improving Search ad CTR
finding the optimal ad position for the project
5. Optimizing Display Network campaigns:
analyzing the performance of responsive display ads (adjusting or pausing underperformers)
analyzing placements (moving converting placements into separate campaigns) and excluding underperforming ones
6. Restructuring the ad accounts
7. A/B testing ads in Search and Display campaigns
8. Testing new automated bid strategies
9. Improving Quality Score
10. Improving ad CTR
11. Monitoring daily budget and spend
12. Monitoring daily conversions and their cost
13. Testing and monitoring assets
14. Adjusting bids according to the strategy agreed at the KPI stage
15. Creating new experiments with settings and targeting methods
16. Analyzing the results of the first campaigns by audience persona
17. Adjusting campaign settings and targeting based on audience personas
18. Analyzing and optimizing campaigns by ad schedule (all campaigns)
19. Analyzing and adjusting campaigns by location
20. Analyzing and forecasting spend and drafting a new budget for the next management period
21. Analyzing campaign performance by device
23. Bid adjustments by a specialist (daily at first, then at least once a week during the first month)
24. Traffic filtering and negative keyword list updates (daily at first (the first 2 weeks), then 1–2 times a week)
25. Monitoring budget, number of conversions and their cost (budget daily, cost every 3 days during the first month)
26. Reviewing metrics with the client every 2 weeks
27. Quality control of the project work
28. Final reporting
29. Discussing changes to the plan/strategy for month 3 based on results.
22. Analyzing demographics (gender, age, etc.) based on the stats collected. Adjusting campaigns based on the data
Month 3 work plan
After 1.5 months of management and the stats collected, we can run a more detailed analysis and recommend where the project should go next to reach even better results.
1. Agreeing on KPIs for month 3
2. Creating additional Search campaigns
3. Creating additional Display Network campaigns based on the defined audience personas
4. Optimizing Search campaigns:
analyzing stats by keyword
analyzing search terms and building additional negative keyword lists
pausing underperforming keywords
improving Search ad CTR
finding the optimal ad position for the project
5. Optimizing Display Network campaigns:
analyzing the performance of responsive display ads (adjusting or pausing underperformers)
analyzing placements (moving converting placements into separate campaigns) and excluding underperforming ones
6. A/B testing ads in Search and Display campaigns
7. Testing new automated bid strategies
8. Improving Quality Score
9. Improving ad CTR
10. Monitoring daily budget and spend
11. Monitoring daily conversions and their cost
12. Testing and monitoring assets
13. Adjusting bids according to the strategy agreed at the KPI stage
14. Creating new experiments with settings and targeting methods
15. Analyzing the results of the first campaigns by audience persona
16. Adjusting campaign settings and targeting based on audience personas
17. Analyzing and optimizing campaigns by ad schedule (all campaigns)
18. Analyzing and adjusting campaigns by location
19. Analyzing and forecasting spend and drafting a new budget for the next management period
20. Analyzing campaign performance by device
21. Analyzing demographics (gender, age, etc.) based on the stats collected. Adjusting campaigns based on the data
22. Bid adjustments by a specialist (daily at first, then at least once a week during the first month)
23. Traffic filtering and negative keyword list updates (daily at first (the first 2 weeks), then 1–2 times a week)
24. Monitoring budget, number of conversions and their cost (budget daily, cost every 3 days during the first month)
25. Reviewing metrics with the client every 2 weeks
26. Quality control of the project work
27. Final reporting
28. Discussing changes to the plan/strategy for month 4 based on results.
Want us to calculate the ROI of 90 days of advertising, including our services?
Want us to calculate the ROI
of 90 days of advertising, including our services?
of 90 days of advertising, including our services?
Serhii Shevchenko
Yana Lyashenko
Let’s get acquainted
Meet the team leads
Meet the team leads
01/
10,000+ hours in marketing
02/
20+ niches/industries we’ve promoted
03/
300+ projects launched and scaled in 6 years
04/
We built a unique project management system and an in-house Google Ads quality control department at AdwService
05/
70% of clients come through referrals
06/
750% average growth in client conversions
07/
30% average reduction in spend in ad accounts
after our audits
after our audits
08/
Named a top-3 fastest-growing agency of 2016 in the internal ranking of Google’s Rising Stars mini-MBA program
09/
6+ years in PPC advertising
30% average reduction in spend in ad accounts after our audits
Want us to calculate the ROI of 90 days of advertising, including our services?
Want us to calculate the ROI
of 90 days of advertising, including our services?
of 90 days of advertising, including our services?
Reviews from clients who’ve already joined us
Want us to calculate the ROI of 90 days of advertising, including our services?
Want us to calculate the ROI
of 90 days of advertising, including our services?
of 90 days of advertising, including our services?
Companies that invested in scaling their sales
Frequently asked questions and straight answers
1. Why does the service package last exactly 3 months?
1.1. Search campaigns take 2 to 4 weeks to pay off.
1.2. Google Display Network campaigns take 4 to 8 weeks to pay off.
1.3. Our "3 months of PPC" package covers 11 weeks of management, or 74 calendar days. With every day/week/month of management, sales grow and the cost of acquiring each customer goes down.
1.4. The changes we make to the account pay off with a delay and depend on the stats the project has accumulated (an example from user behavior: by month 3, thanks to skilled Google Ads management and advanced retargeting, some of the people who visited the site in months 1 and 2 without buying will start to buy).
1.2. Google Display Network campaigns take 4 to 8 weeks to pay off.
1.3. Our "3 months of PPC" package covers 11 weeks of management, or 74 calendar days. With every day/week/month of management, sales grow and the cost of acquiring each customer goes down.
1.4. The changes we make to the account pay off with a delay and depend on the stats the project has accumulated (an example from user behavior: by month 3, thanks to skilled Google Ads management and advanced retargeting, some of the people who visited the site in months 1 and 2 without buying will start to buy).
2. Will I own the Google Ads account?
Yes. Under the contract, you own the account once the full "3 months of PPC" package is paid. Even if you pay in installments, you’ll have access to the account from day one and can track every cent spent and the full change history in Google Ads.
3. Who funds the Google Ads account?
You fund the Google Ads account yourself.
4. Why do you need 12 business days to set up a Google Ads project when others launch in 1 day?
If we want to lead your niche in Google Ads quality and attract as many customers as possible at the lowest cost, we have to build the Google Ads account with the utmost care. That starts with preparing and filling out a custom brief, where together we dig out the right messaging and the strengths that matter to your target audience, and ends with the most effective account structure, even if that structure means our team has to "go the extra mile." And, of course, we launch only once all conversion goals are fully set up and tracked.
5. Why are the first 2 weeks after launching Google Ads on a new project a test period?
We collect the first stats on clicks, impressions and calls, categorize and analyze them, the first sales come in, and we A/B test both text and display ads. Throughout the test period, you have 24/7 reporting to track all key project metrics and make sure we’re on track with the media plan. Stats from your old Google Ads account and full tracking of all calls and leads let us shorten the test period as much as possible and reach ROI on your ad spend, and then profit, sooner.
6. What will you do, and how can I see/check that the work is being done?
A detailed step-by-step work plan for all 3 months is described in the Work plan section.
The manager also keeps a project work plan that records every task, deadline and owner; the file is shared with everyone on the project.
The manager also keeps a project work plan that records every task, deadline and owner; the file is shared with everyone on the project.
7. How can I see/check what results I’m getting, and how often will you report?
Right after launch, you’ll have 24/7 reporting with all key project KPIs. Every 2 weeks there’s a checkpoint where we send you a report analyzing all key metrics. Every month we send reports broken down by service/product group with suggested strategy changes. You can also log in to Google Analytics and Google Ads at any time.
8. How do I match real sales data against the reports you send?
Once work on the project begins, we send you a list of recommendations for fully tracking results and actual sales. We agree with you on how we’ll reconcile them with the data in our reports.
9. Can I pay for your services in installments?
Yes. You can split the payment into 2 or 3 installments; discuss the payment schedule with your manager.
10. What do you guarantee, and what are you responsible for on the project?
We guarantee the full scope of work and tasks on the project.
The traffic we bring to the site, its quality, cost, reach, personalization and intensity are directly our responsibility;
As a result, we influence the volume of traffic we bring you, its quality, level of interest, acquisition cost and market reach.
The traffic we bring to the site, its quality, cost, reach, personalization and intensity are directly our responsibility;
As a result, we influence the volume of traffic we bring you, its quality, level of interest, acquisition cost and market reach.
11. How can I tell whether new customers actually came from paid Google Ads and not from other channels or from existing customers?
Our lead tracking setup lets you see and control which leads came from paid Google Ads and which didn’t. What’s more, we’ll both know exactly which keyword brought in each customer. And with those stats from the first weeks/months, we can focus on growing qualified leads first.
12. Will you work with my web developer?
Yes. At a minimum, we need them to install the analytics code on the site at launch.
In practice, we send a detailed technical spec with examples of what needs to be done, so all you have to do is forward it to your developer.
Whether any other developer work is needed depends on your site’s platform and on Google’s requirements for the specific Google Ads tool.
In practice, we send a detailed technical spec with examples of what needs to be done, so all you have to do is forward it to your developer.
Whether any other developer work is needed depends on your site’s platform and on Google’s requirements for the specific Google Ads tool.
13. If I don’t have a website, can your service package help me?
No.
14. How is your "3 months of advertising with teeth" package better than paying monthly to any other agency or freelancer?
From day one we look at the big picture: from how users behave on the site and how they make purchase decisions to analyzing micro-conversion stats and rolling out changes.
15. Why don’t you build websites or run social media ads yourselves?
Focusing only on Google Ads and end-to-end web analytics is our team’s strength! This approach keeps us a few steps ahead of those who do "a bit of everything."
16. I’ve hired several agencies for PPC before. Their managers sold me on their services, but once the work was handed over to the team, everything fell apart. Why would it be different with you?
We have an internal quality control system and documented procedures for launching projects. I can see the status of any project task at any time, who owns it, and the team’s weekly/monthly work plan.
My specialists’ financial incentives depend directly on hitting the KPIs set for your project. (Serhii Shevchenko)
My specialists’ financial incentives depend directly on hitting the KPIs set for your project. (Serhii Shevchenko)
17. How much time will I and/or my employee need to spend each week communicating with you?
During the first 2 weeks of building the ad account, 4+ hours a week.
From week 3, anywhere from half an hour to 4 hours a week, depending on how deep you want to go into the technical details of the project.
If, once you get to know the technical options and our Google Ads tricks, you come up with extra ideas for attracting customers, we’ll need a bit more of your time.
From week 3, anywhere from half an hour to 4 hours a week, depending on how deep you want to go into the technical details of the project.
If, once you get to know the technical options and our Google Ads tricks, you come up with extra ideas for attracting customers, we’ll need a bit more of your time.
18. I know nothing about Google Ads and don’t have a marketer. How can I get up to speed quickly and get the most out of your package?
Our manager’s communication and the checkpoint reports are designed to show you, quickly and in plain terms, how much money was spent on Google Ads, where it went, and what results it brought in leads and sales.
19. What happens after the 3 months of work on the project?
In the final project report, we propose the optimal growth strategy for you, with a set of tools and monthly billing. If you need our help managing the account and bringing in customers, we continue working together.
We’ll triple your business sales
with Google Ads in just 60–90 days.
Or cut your ad spend by 57%*
Or cut your ad spend by 57%*
Find out the cost of a 90-day advertising strategy right now
Choose how to contact us:
OR
Enter your phone number and we’ll get back to you
By clicking the button, you accept the Privacy Policy and consent to the processing of your personal data
*Results vary by project and depend on whether the client follows all of our recommendations
QUALIFIED LEADS
3,419,375
QUALIFIED CALLS
2,393,563
ECOMMERCE TRANSACTIONS
488,482
Results achieved over 6 years
with Google Ads in just 60–90 days. Or cut your ad spend
by 57%*
by 57%*
with Google Ads in just 60–90 days. Or cut your ad spend by 57%*