Presentation of the Ukrposhta & Payoneer Book, co-authored by Yana Lyashenko

Презентація Книги Ukrposhta & Payoneer Uncategorized

Hi! On June 9 at 15:00, together with a team of e-commerce experts, we are presenting a series of free practical guides for working on Amazon, Etsy, or Shopify — https://www.dcz.gov.ua/news/singlenews/1660. This is a joint project by Ukrposhta and Payoneer, and I joined it as one of the authors and speakers.

My module is dedicated to launching Google Ads for a Shopify online store. Inside, there is a step-by-step guide on how to launch your first Performance Max campaigns via Google Ads and Merchant Center Next. No fluff, just the essentials.

What exactly we cover:

  • how to prepare a Shopify store for advertising;
  • how to set up Merchant Center;
  • how to create and launch the first Performance Max campaign;
  • what to check before starting;
  • what mistakes to avoid so as not to drain your ad budget.

Separately, I will share my real-world experience working with Google Ads in the US, EU, and Ukrainian markets — things you usually only understand after a few launches. And for the most attentive readers, a special BONUS from me awaits in the module.

During the live stream, we will not only show the materials but also answer questions. So if you are just planning to enter Amazon, Etsy, or Shopify — or are already selling abroad and want to scale — register for the presentation.

When: June 9, 15:00
Where: live stream on Ukrposhta’s YouTube channel
Registration link

See you at the live stream. Special thanks to the Ukrposhta team and partners from Payoneer for the organization and useful materials for Ukrainian business.

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Yana Liashenko
Yana LiashenkoGoogle Ads AI Architect GoogleLogist
I build Google Ads systems for e-Commerce businesses, where every campaign is not just a set of settings, but part of an architecture that enables profitable scaling.
Sergey Shevchenko
Sergii ShevchenkoGoogle Logistician Google Logist
The "90 Days of Google Advertising" service package will help make your advertising campaign not only cost-effective but also increase sales from it.