Google Ads AI Architect · e-Commerce
Performance Max and Google Shopping work as well as their architecture is designed. We know how to do that.
ADWService — a Google Ads performance partner for e-commerce businesses that need controlled growth rather than haphazard management of contextual advertising. We build a system: from account structure and product feeds to profitable scaling through Shopping, PMax, and Search.
We’ll show you where your Google AI is losing money—in 48 hours
Or Telegram @Adwservice_bot
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MCC Account 2025
316 accounts
active e-commerce sites managed by
Conversion Value
$84M+
customer revenue/year
Markets
10+
(UA · US · UK · EU · AU · CA)
* Google Ads MCC, 2025. Screenshot upon request.
5.0
14 reviews · Clutch.co
Avg. Rate
$100-149/hour
Rating for cost
5/5
34,700 subscribers · 1,400 videos
Average ROAS for the portfolio
7.5×
for every dollar spent on advertising
Performance Max isn’t a black box. It’s an AI model with four layers of training. We know how to “talk” to it through data.
ADW Bucket Architecture™
Most agencies launch Performance Max “as is.” We build our campaign architecture around how Google Ads AI actually learns—through conversion labeling, account fine-tuning, and task decomposition by product segment.
This isn’t just theory from Google’s documentation. It’s practical know-how based on 316 active e-commerce accounts in 10+ countries.
The result: your PMax learns to scale profitable products, rather than simply burning through your budget.
L1
Conversion Tagging
AI evaluates only two things: whether a conversion occurs or not, and what its value is. We configure the system to assign the correct labels.
L2
Google’s global pre-training
The Great Brain at Billions of Auctions—we can’t change it, but we can activate it properly through signals.
L3
Local account fine-tuning
Learning period + continuous online learning. Every action we take is a “prompt” for your store’s AI.
L4
Bucket campaign structure
Task decomposition: donors, cows, nursery, scaling by geography and margin—all as separate fine-tuning models.
Why ADWService
Contextual advertising exists, but its scale isn’t growing — ROAS remains stable only at low volumes.
Performance Max has been launched, but it’s performing inconsistently or “eating up” the budget without delivering results.
Google Shopping isn’t generating the expected sales volume, or CPA is increasing as the budget grows.
In Merchant Center, there are constant issues, restrictions, or account suspensions.
The budget is being spent, but there is no clear decision-making process or understanding of what comes next.
It’s not enough to simply “order contextual advertising”; you need a clear growth architecture for e-commerce.
Who is this for?
Narrow focus — deep expertise.
We understand the specifics of contextual advertising for retail stores: product feeds, profit margins, seasonality, and demand patterns by SKU.
We’re building an account structure where each campaign plays a specific role. Not just a “collection of campaigns,” but a system.
We look not only at clicks and impressions—but also at ROAS, CPA, revenue, and demand structure.
Custom scripts, the bucket system, and understanding how to train Google Ads AI—it’s not just about manual management.
Performance Max, Google Shopping, and feed optimization—where most people run into problems is where our advantage begins.
We explain what we do, why we do it, and what results we expect. 70% of our clients come to us through referrals.
Cases
Actual figures from advertising accounts. Confirmed by screenshots.
Home Goods
Achieve a stable cost per conversion on Google Shopping
333
Sales / 30 days
~50 ₴
cost per conversion
Auto Parts
Launching Google Shopping for an auto parts store in the U.S.
565%
ROAS for the first month
×2
Traffic Throughput (Scaling Test)
Dietary Supplements
We sell dietary supplements in the U.S. through product advertising, bypassing Amazon
×4
sales growth
$20 → $13
cost per conversion
Pool Supplies
Promoting a pool supplies store with Performance Max
÷2
Lower cost per conversion
$15
cost per conversion
Children’s Products
We are promoting handmade children’s products in the Italian market
2↑
increase in average conversions
104
purchases made within the first 24 hours after clicking
Tools
Hardware Store: Increasing Average Order Value Without Losing Conversions
1,5x↑
average check
=
Conversion rates remained stable when switching to high-priced items >4,000 ₴
Main Product
After just one month of intensive work on the architecture, your Google Ads AI begins to understand your business.
1-Month Sprint
We don’t just “set up campaigns”—we build a system where each campaign plays a specific role in training Google Ads AI.
- Performance Max with Bucket Architecture (donor campaigns + main campaigns)
- Google Shopping: category-based structure tailored to your catalog
- Search campaigns: brand / non-brand / category queries
- Demand Gen: Remarketing + Expanded Audiences
- YouTube campaigns: funnel support
- Merchant Center Next: Feed Audit + Basic Settings
- GA4 + Conversions: Verifying Correct Label Transmission
- Weekly optimization: budget reallocation, restructuring
- Final report: what to scale up next, what to pause
Days 1–10
Audit + Launch
Website audit, analytics, Merchant Center. Development of the initial test structure. Launch of donor and main campaigns.
Weeks 1–2
Structure Optimization
Extensive testing of formats and structures. Adaptation to market signals. Reallocation of budgets to profitable segments.
Day 14-30+
Scaling
Consolidating working relationships. Scaling budgets. New audience and basket tests. Final report.
Also available
Extensive Catalog
(10,000+ SKUs)
Volume surcharge
Additional Google Demand Gen Campaigns
Starting at $200
Intensive Video Advertising (100+ Videos)
One-on-one
Consultation
Yana Lyashenko
$250/hour.
All Services
Individual services for specific tasks—if you don’t need a sprint just yet.
Google Ads Audit
A 21-point audit of your advertising account. We’ll identify where AI is spending money in the wrong places.
Starting at $270
Google Shopping + PMax
Setting up sales campaigns with a category-based structure. 1 category or the entire catalog.
Starting at $850
Yana’s Consultation
One-on-one Zoom session. We’ll walk you through your account, campaigns, and structure—with a video recording.
$250 per hour
Unlock Merchant
300+ successful unbans. A complete checklist for meeting Google’s Merchant Center requirements.
Starting at $190
Automatic Audit
Automated account structure analysis—free, in just a few minutes.
Free
YouTube Video Ads
Setting up video campaigns for the sales funnel: lead generation, remarketing, and Shopping support.
Starting at $800
Advertising in the U.S. / UK / EU
Launching and managing Google Ads campaigns in international markets. The specifics of each region.
On a case-by-case basis
Demand Gen
Remarketing and expanded audiences. A booster for Shopping and PMax, not just a “banner backdrop.”
as part of the sprint
Who’s behind this
Google Ads AI Architect · Founder of ADWService
I’ve been working with Google Ads for e-commerce since 2014. I specialize in Performance Max and Google Shopping: I structure campaigns so that Google Ads AI learns to sell your specific products, rather than just “eating up the budget.”
I’ve developed my own system for understanding how AI works within Google Ads—through four levels: labeling, global pre-training, local fine-tuning, and task decomposition by segment. This isn’t official Google documentation—it’s practical know-how gained from working with real accounts.
Top 30 Ringostat Digital Agencies in Ukraine
in 10+ countries under the team's management
E-Commerce Project Consultant
Scientific Approach
Based on real data comprising more than 2.24 million search term entries.
Reviews about us
PPC Management · Software Company
“What I liked most was their approach to communication and the depth of their expertise right from the start. Yana prepared a 30-minute video audit of our account, in which she broke down in detail what the previous agency did right and what they didn’t. Bot traffic is a whole other story. For our niche, when advertising in the EU, the U.S., and Canada, it’s a real headache. Together with the AdwService team, we managed to solve this problem, and the quality of traffic has noticeably improved.”
Marina Malieva
Software Company · Clutch.co · Verified
Ecommerce Marketing · $10K–$50K
“We came to AdwService with a specific goal—to scale our sales through Google Ads while maintaining a profitable ROAS. We wanted to increase our ad spend and revenue without sacrificing effectiveness. The result pleasantly surprised us—revenue grew by 140% compared to the previous period. Yes, the cost per lead increased, but we maintained our target ROAS, and overall profit grew. In fact, that’s exactly what we wanted.”
Dmytro Zaikin
e-Commerce · Clutch.co · Verified
Pay Per Click · $10K–$50K
“The team handled the entire process—from setup to the ongoing management of our online store’s advertising. They worked with Performance Max, Google Shopping, and Demand Gen campaigns. What impressed us the most was their systematic approach and attention to detail. The team doesn’t just run ads; they explain complex concepts in simple terms and focus on real business results, not just impressive numbers in reports.”
Tanya Rabina
e-Commerce · Clutch.co · Verified
Conversion Optimization · Ecommerce Marketing
“The specialists implemented Yana Lyashenko’s Bucket architecture. The campaign included various types of campaigns—Performance Max, Shopping, Search, and Demand Gen. The main result was that sales increased by approximately 40–50% over the course of our collaboration. While the cost per conversion and profitability fluctuated at times (which is inevitable in a seasonal niche), overall performance improved, especially during peak periods.”
Andriy Kutovyi
E-commerce · Clutch.co · Verified
5.0
14 reviews · Clutch.co
“AdwService offers competitive pricing and good value for cost… comprehensive Google Ads management, resulting in improved sales and conversions.”
— Clutch AI Summary, based on verified reviews
Frequently Asked Questions
What is the minimum advertising budget?
We recommend starting with $500/month—that’s enough to gather the initial signals needed to train Google Ads AI. For serious scaling of Shopping campaigns, you’ll need an advertising budget of $1,500–2,000/month.
Is it suitable for a small store?
Yes, if you have a catalog of ~50 SKUs and an advertising budget of $500/month or more. If your budget is lower, we recommend starting with a consultation ($250/hour) to determine whether a full-scale campaign makes sense.
Do you work exclusively with Ukraine?
No—the 316 active accounts include the U.S., the U.K., Canada, Australia, Poland, and other markets. There are separate services for stores expanding into Western markets.
How long does a sprint take?
One month of intensive work. The first data begins to be collected during the first week. A stable structure and initial conclusions are established by the end of the fourth week. Some clients extend the project for 2–3 months.
We already have an agency. Should we switch?
Run a free automated audit—in 5 minutes, you’ll see where the problems lie. If your current contractor isn’t building a bucket architecture or analyzing AI signals, there’s likely room for improvement.
What if the ad is already up and it’s “sort of working”?
“It sort of works”—that’s the most common scenario. Most of our projects started exactly that way. The first step is a free audit, after which you’ll see exactly where and how much you’re losing.
Confirmation
Ringostat TOP-30 · 2025
Ranked 20th out of 494 digital agencies in Ukraine, with 42 experts on the jury.
Merchant Center Unlock Course
Over 300 online stores have resumed operations
YouTube channel
Community with 36,200 followers. ADWService | Google Ads & E-Commerce Advertising
Clutch · 5.0/5.0
Verified reviews. Quality, Schedule, Cost — all 5.0.
TOP eCommerce Marketing Agency
Ukraine 2026
TOP Display Advertising Company
Ukraine 2026
Leave the site—we’ll show you where your campaigns are losing
money and what can be fixed.
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