Author Яна ЛяшенкоReading 4 minViews74Published by
More than 50% of buyers say that it was the video that helped them choose a particular product.
1. People watch online videos to learn (acquire new skills) or improve themselves.
4 out of 5 indicated that the video helped them learn a skill. How to use this information in advertising? Don’t tell the customer to buy, teach him how to use the product. For example, Nerd Company. The objectives they set for themselves were to raise awareness among the audience and of course increase sales of the product in an already crowded and highly competitive market. Result: advertising payback by 4 times in just a few days, sales increased by several tens of times 40,000 to 4 million dollars.
2. When your content is relevant, it motivates users to move from view to action.
Show real experience of using your product or service, point out your mistakes. People want to see real people, not photoshopped perfect picture.
A video can become not only an impetus to action, but sometimes immediately to a purchase. When users have learned enough about a product online, they are more confident in their purchase choice. Cool Product and support focused video more than doubled brand sales from $10M to $26M in less than a year.
Watch This Before Getting Your Next A/C Unit
3. A video can become an impetus not only to action, but immediately to a purchase.
When users have learned enough about a product online, they are more confident in their purchase choice. Mr brand air conditioners Cool Product and support focused video more than doubled brand sales from $10M to $26M in less than a year.
4. Videos are watched not only to buy, but also to learn something new for themselves.
About 80% of users indicate that they often switch between watching a video and searching for a product. Take, for example, the PiperWai natural deodorant campaign. He manages to highlight the ingredients and benefits of the product with a fun story that his target audience will relate to. But the brand wanted to do more than entertain and educate. Therefore, throughout the video, viewers are encouraged to click on the link to purchase the deodorant. This full-sequence approach generated millions of views and boosted nationwide retail sales by 250% and Amazon sales by 70%.
5. Video empowers users at all stages of the sales funnel.
With the video, people learn how to get to a certain point, search for specific products or brands, shopping lists and more. Over 55% of US users indicated that they used a video when purchasing a product.
Choose different communication options at different stages of the sales funnel. If the user left the abandoned cart, remind about it in the video and focus on the product reservation.
If the user is still in the process of thinking about a purchase, show them in addition the benefits of buying a particular brand from you.
Video has a big advantage over a landing page: video can close some objections to a purchase before going to the site, which means there will be a shorter path to purchase.
Do you want a customized YouTube strategy for your sales funnel? Call us, and we will tell you what we can be useful in:)
