Google Shopping ads today are one of the main channels for promoting online stores, including those on the Ukrainian platform Horoshop.
Horoshop CMS has a convenient built-in toolkit for integrating with the Google Merchant Center and creating a product feed to add to your advertising account and display ads for your favorite products.
Настройка фида google merchant center на хорошоп 2023| 2 языковых версии фида Яна Ляшенко
Let’s take a look at how to create a Google Shopping feed on Horoshop, and what it takes to set up Shopping ads on that platform. We will provide practical guidance, so you can go through the process on your own and get Shopping Ads up and running as soon as possible.
What do you need to set up Google Shopping for Horoshop?
Before you can generate a feed and launch an advertising campaign, you need to create an account in Google Ads and Merchant Center, if you have not already done so. To do this, you must have a registered Google account, and you must also have access to the admin panel of the cloud platform for Horoshop online stores.
Creating an account in Google Merchant Center
Go to the Merchant Center website at https://merchants.google.com/. You can immediately log in to the system if you have a registered Gmail account. Otherwise, you will have to create a new account.
After logging in, you will be taken to the Merchant Center account setup process. Here you will need to provide information about the business, the country in which it operates, currency and time:
Confirming the rights to the site in the CMS admin panel Ok
In the Merchant Center office, open the “Company Information” tab, where we indicate the URL address of our online store on CMS Horoshop:
Then select the confirmation method “Uploading an HTML file to the site”. Save the provided file. Then go to the Horoshop admin panel. In the settings, we are looking for the section “Files for external services”:
Upload the previously downloaded file on this page. After a successful upload, verify your site ownership in your Merchant Center dashboard.
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How do I create a Merchant Center feed on Horoshop?
To set your Google Merchant Center feed to Horoshop, follow these steps:
Log in to the admin panel of Horoshop.
Go to the Marketing section.
Activate the Google Merchant Center app in the list of marketplaces.
At the next step, you need to set up the categories from which you want to load product items into the feed. For in the list of categories, we mark those that we plan to include in the upload, and click on the “Synchronization” button.
Next, in the “Marketing” context menu, select the “Marketplaces” tab and click on “Create Feed”.
How to pull products from Horoshop into the Google Shopping feed?
In order for a specific product from Horoshop to be added to your Google Shopping feed, log in to Horoshop’s admin panel and find the “Products” menu item. Find the required product in the list and open the product card.
Scroll to the “Upload to marketplaces” section. Here you can find feed upload settings for Facebook and Rozetka:
Make sure you check the “Google Feed for Merchant Center” box. When all the settings are made, do not forget to click the “Save” button. This procedure must be done for each product of interest to us.
How to bulk add products to the Horoshop feed?
In order to get all the necessary products from the online store on Horoshop into the created feed, we will use the bulk upload of products, with their subsequent editing in Excel.
To do this, on the page with a list of all products in the online store, click on the “Export” button. After the file is generated and downloaded to your computer, move it to a place convenient for working with it and open it using a spreadsheet editor.
Allow Excel to edit the downloaded file and delete all columns except for two: “Article” and “Upload to marketplaces”. In the edited table, you will see which products are already uploaded to Google Shopping. Now enter the value “Google Feed for Merchant Center” in the appropriate column for each SKU that does not already have this value.
Return to the administration panel Okop, go to the “Product Catalog” section and select the “Import” item. Upload the edited import file and click the Import button. If everything was done correctly, a confirmation message will appear:
This approach greatly simplifies the process, especially when working with a large product catalog.
Uploading feed from Horoshop to Google Merchant Center
In your Merchant Center account, find the “Products” tab, then “Feeds” and click on the “+” icon to create a feed.
Insert a link to the URL of the generated feed on the Horoshop platform. You can find this URL in the admin panel, in the “Marketing” section.
Specify feed download options and update frequency. Google recommends updating your feed at least once a day to keep product information up to date.
After all the settings are done, save your changes and click on the “Download Now” button to start the download process.
