Increasing conversions on Shopify is not an easy task, requiring a deep understanding of UX/UI design, web analytics, SEO, and content marketing. Next, let’s look at the main tools that can give you an easy solution to increase your conversion rate.
Our goal is to provide you with relevant and effective techniques that you can use to improve site behavior, increase content relevancy, and increase brand visibility in search engines. All these elements together give an understanding of how to increase the conversion on Shopify and the profit of your business.
How to increase the conversion of an online store on Shopify?
Let’s look at the main techniques that allow you to both increase the conversion on Shopify and make your online store more attractive to customers in general.
Cross-sell
Cross-sells are an effective way to increase your average check and conversion rate. Using this method, you offer the customer products that are in addition to his main purchase (for example, someone who purchased a smartphone may need a case or screen protector). Recommendation blocks can be displayed in the product card, in the shopping cart or at the checkout stage.
Cross-sell on Shopify can be done with extensions that analyze user behavior and offer relevant products based on that.
You can also add sets of products that you usually buy together. However, keep in mind that cross-selling should be useful to the client. Recommendations should be relevant and not intrusive.
Optimizing the checkout process can significantly increase conversions in your Shopify online store. It is important to make the process as simple as possible and to reduce the number of fields in the form, so you will significantly reduce the percentage of abandoned carts. For this:
Simplify the input of information. Use autocomplete forms where possible, and implement the ability to save data for future purchases.
Reduce the number of fields. The faster the customer can move from product selection to payment, the higher the likelihood of a purchase.
Enable multiple payment methods. The introduction of PayPal, Google Pay, Stripe and other gateways increases the chances of a successful transaction.
Clearly state the cost of shipping. Unforeseen additional expenses are one of the main reasons for not buying.
Order without registration on the site
Some customers do not want to spend time registering on the site, while others do not want to provide personal data. In both cases, this is the reason for the drop in the conversion rate. To avoid this unpleasant situation, you can set up the “Guest Checkout” option, which allows you to make an order without creating an account.
Use remarketing
This marketing tool allows you to show personalized ads to visitors who have not made a purchase after visiting the site. To connect remarketing, you can use Google Ads or targeted advertising on Facebook. Both platforms integrate seamlessly with Shopify.
The target audience can be those who added the product to the cart, but did not complete the purchase. Track your remarketing performance with analytics to optimize your strategy and increase your ROI.
Introduce time-limited promotions
Creating the illusion of urgency is a proven technique for driving conversions. Time-limited promotions encourage buyers to make quick decisions instead of postponing a purchase indefinitely.
A countdown timer until the end of the discount or a notification that there are only a couple of items left in stock at this price can increase the effectiveness of your promotion by an order of magnitude. However, do not forget that after the promotion period has come to an end, the price on the site must increase again, otherwise you risk losing the trust of customers.
Connect online chat
Online chat allows you to answer customer questions in real time. This is a powerful tool for increasing conversions on Shopify. Using online chat, you can not only keep the user on the site longer, but also create an opportunity for active sales.
When choosing a plugin for online chat, pay attention to whether it has the ability to track message history, automatic replies and integration with your CRM system.
Increase trust in your online store
If visitors are not yet familiar with your brand, their trust must be won. To do this, help:
Customer reviews. Shopify provides built-in features and third-party apps for collecting and posting reviews. Be open to criticism and respond quickly to feedback – this demonstrates your involvement and attention to problems. If the buyer liked everything, ask him to leave a good review and offer a discount on the next purchase for it.
SSL certificate. This is an encryption technology that protects the data of site visitors – credit card numbers, contact information, names and surnames. Shopify is rolling out a free SSL certificate to all stores to ensure transaction security and increase brand trust.
Real contact information. It is important to provide customers with transparent and easily accessible contact information. Be sure to fill out the “Contact Us” page on the website with real information. Put there the current phone number of the company, work schedule and address. Add an “About us” page where you can write about the story of the brand and post a photo of the team.
Post high quality product photos
High-quality images play a crucial role in the conversion of an online store. They help customers visualize a product and make a more informed buying decision. Here’s what you can do:
Use professional lighting and equipment for clear and detailed shots.
Introduce the product from different angles and show all the main characteristics in the picture.
Use Zoom to show details.
If possible, include photos of the product in use to help customers see what it looks like in real life.
Create a “Warranty” section
On this page, add the following information:
List the conditions for a return or exchange. Specify how long the buyer can return the product, what condition it should be in, and who pays the shipping cost in this case.
Describe in detail the return or exchange process. Where the client should go if the purchase does not suit him, what information to provide and how he can receive the money.
Describe the warranty terms. What problems or defects are covered by the warranty, how long it lasts, and what cases it covers.
Use Email Marketing
Mailing lists are a powerful conversion tool that allows you to keep in touch with customers, increase interest in store products and encourage repeat purchases. It can be used for:
Newsletters. Notify customers about current promotions and discounts, the release of a new collection, special offers.
Audience segmentation. Create personalized offers for different target audience groups based on their interests and behavior.
Automation. Automatic mailings will help create a kind of analogue of remarketing, when a potential customer receives an email with a list of products that he added to the cart, but did not buy. This will help bring him back to the site and increase the chances of making a purchase.
Add a Report When Available
When a product is out of stock, a potential customer may leave the online store forever and never return. To reduce such losses, you can enable the “Report availability” functionality.
On Shopify, you can use the “Back to Stock Customer Alerts” module, which can be found in the app store.
Include “Related Products”
The “Similar products” function allows you to increase the average check and reduce the bounce rate. To activate it, install the “Product Recommendations” application, which allows you to display offers related by characteristics or category in the product card. In addition, this block can also be displayed in the shopping cart of an online store.
Activate checkout on one page
Optimizing the checkout process plays a key role in improving the conversion rate of your Shopify store. It will be much more convenient for buyers to place an order within one page – this can significantly save their time and reduce refusals.
To implement this functionality, the One-Page Checkout plugin is provided. After installing it, work on reducing the number of required fields when filling out the form, as well as making the page simple and minimalistic so that nothing distracts from the main action – the purchase.
Enable PayPal payment
PayPal is one of the most popular payment systems in the world, which enjoys almost universal trust due to its reliability and convenience. In Shopify, you can set up payments via PayPal in the “Payment providers” section of the admin panel.
At the same time, it is important to know that Shopify charges an additional fee for using third-party payment gateways. In addition, do not forget about the transaction fee in PayPal itself.
Using Shopify Conversion Apps
Apps will not only help you add new features, but also help increase the conversion of your online store on Shopify. With their help, you can increase the level of trust in the brand, increase the average bill, as well as the number of applications.
Privy
This is a feature-rich platform that contains integrated solutions for creating pop-ups (Pop Up), collecting email addresses, creating a Landing Page and automating mailing lists.
You can link the appearance of a pop-up window to certain actions on the site, for example, when a visitor wants to close a page, opens a certain category or product card, in order to efficiently collect contact information and subscription base.
Yotpo Product Reviews
The tool allows you to automatically collect reviews, display them on the site and use them in advertising campaigns. Placing reviews on store pages increases brand trust and conversion rates.
In addition, they have a positive effect on the visibility of pages in the organic search engine results. Also, Yotpo has built-in integration with social networks.
Lucky Orange Heatmaps & Replay
Using Lucky Orange, you can observe the actions of users in real time, view their behavior in the recording and analyze heat maps of clicks.
The information received will help to identify bottlenecks in the store structure and correct them in order to increase conversion. Problems can arise at any stage – from inconvenient navigation to difficulties when placing an order.
Recart
Recart is a powerful-abandoned cart recovery solution. It allows you to create automatic email notifications and push notifications for those who have added items to the cart but have not completed the purchase.
In addition, with the help of Recart, you can analyze and optimize the sales funnel, which in turn increases the effectiveness of marketing campaigns.
Recharge
The ReCharge app allows you to implement a monthly subscription for your online store. ReCharge allows you to implement automatic delivery at a specified frequency, which will increase loyalty and increase the frequency of repeat purchases.
This feature works well for digital goods or those products that require regular restocking. It can be sports nutrition, pet food, cosmetics or household chemicals.
Smile
Smile.io is an extension for creating a loyalty program that will help you retain customers and motivate them to repeat orders. Here you can connect bonuses, cashback, exclusive offers for regular customers, as well as organize a referral program, attracting new customers with the help of existing ones. This, in turn, allows you to increase your reach and expand your customer base.
Shogun Landing Page Builder
This is an intuitive landing page builder that allows you to create advanced landing pages without programming knowledge. A drag and drop interface and numerous ready-made templates will help with this.
With the Shogun Landing Page Builder, you can beautifully design both a single product page and a separate landing page for contextual advertising. With this tool, you can conduct A/B testing, optimizing the design and content and maximizing the conversion.
AfterShip Order Tracking
This app automates the order tracking process by providing detailed delivery status information in a convenient way. The ability for the buyer to trace their order to its destination reduces the number of questions to the seller, as well as the likelihood of a return.
One Click Social Login
This is a tool that simplifies the process of registering and authorizing users. To do this, you can use accounts on Facebook, Google, Twitter and other social networks. Allows you to significantly reduce the outflow of visitors at the registration stage, as well as increase the overall conversion rate.
TinyIMG
The plugin can automatically compress images without losing quality. This increases the download speed and reduces the bounce rate. Also, the owner of an online store may be interested in such additional features of TinyIMG as the generation of ALT tags, as well as fixing errors in the sitemap.xml file for images.
Transcy
Designed to localize and translate stores on the Shopify platform, which allows businesses to explore new markets. Transcy will automatically translate product pages, categories, shopping cart and even meta tags for SEO. The accuracy and completeness of the translation is achieved thanks to artificial intelligence technologies.
Being able to serve customers in their native language increases conversions and reduces purchase abandonment due to translation difficulties. Additionally, Transcy can display prices in the currency corresponding to the visitor’s geolocation.
How to track the increase in conversions on Shopify?
Tracking and analyzing statistical data is an integral part of successful online trading. Thanks to analytical systems, you can track visitor behavior, optimize marketing campaigns and maximize ROI, which will ultimately lead to an increase in the conversion of your online store on Shopify.
Google Analytics
Google Analytics is a powerful tool that allows you to track the key performance indicators (KPIs) of your online store. GA provides data on site traffic, user behavior, and more. All this information can go a long way in helping you optimize your processes and understand how to improve conversions on Shopify.
The tool allows you to track:
Audiences. Where people come to the resource from, what devices they use, their interests, and demographic characteristics. This data will help you better understand your target audience and set up segmentation.
User activity. Includes the number of page views, average time on the site, bounce rate.
Behavior. This report shows which pages attract the most attention. Analyze visitors’ paths through the site to identify areas for better navigation and an easier path to purchase.
Conversions. Here, you can set and track goals to see if marketing channels lead to orders. In this way, you can allocate your budget more efficiently and increase ROI.
E-commerce. E-conversion tools give the marketer the ability to view information about sales, average check, cost of customer engagement, etc.
To set up Google Analytics on Shopify, you need to go to “Settings” > “Analytics” in the admin panel, and then fill in the “Google Analytics Tracking ID” field and save the changes.
Facebook Pixel
Pixel from Facebook allows you to collect data about visits from this social network. Pixel transmits all data on advertising effectiveness and conversions to the Facebook Ads advertising account.
Pixel provides this functionality:
Remarketing. Using the tool, you can create audiences for remarketing by targeting ads to users who have already visited an online resource or performed certain actions. This can significantly increase the ROI of your advertising campaigns.
Ad optimization. Pixel collects data about what actions potential buyers take after clicking on an ad. This allows Facebook to optimize ad impressions to reach more converting people.
Creating Lookalike Audiences. Using data from Facebook Pixel to create “similar audiences” (Lookalike). These are social network users who have similar characteristics to your current audience.
To integrate Facebook Pixel and Shopify, go to “Ads Manager” in your Facebook account, create a new Pixel and copy its ID. And then in the Shopify admin panel, open “Settings” > “Marketing data”, paste the received ID there and save the changes.
