ClickFunnels is a universal tool that covers all the needs of an Internet marketer in the field of building a sales funnel, from creating selling landing pages to automating marketing campaigns.
We decided to conduct a short review of the ClickFunnels service so that you can evaluate all its advantages and disadvantages, understand the functionality, current rates, and also decide for yourself how much it suits your tasks.
What is ClickFunnels?
ClickFunnels is a powerful tool for creating and optimizing sales funnels aimed at increasing the conversion of visitors coming to your site into buyers.
The ClickFunnels platform provides a comprehensive approach to digital marketing and allows you to create a selling Landing Page, email newsletters, affiliate programs, host webinars, sell training courses and much more.
The service has many built-in funnel templates that are suitable for a wide range of tasks – from attracting new leads to selling products. At the same time, built-in automation tools help to automatically interact with potential customers based on their behavioral triggers.
Benefits of ClickFunnels
You don’t have to pay for hosting. All created landing pages and sales funnels are stored on ClickFunnels servers, which ensures high loading speed and reliability. In addition, you do not need to pay separately for hosting services to host your site on the Internet.
Intuitive drag and drop interface. The user can create interactive and modern templates for sales letters and landing pages without any knowledge of layout and programming. You can change the location of an element on the page simply by dragging it with the mouse to the desired location.
Templates for increasing and decreasing the check amount. If certain behavioral triggers are triggered, the system can show the user a more expensive price offer if he is willing to spend more, or a cheaper one if he is a new client and is not yet ready to buy an expensive main product.
The ability to share your sales funnel with other users. Thanks to the built-in Share Funnel feature, an agency or freelance marketer can share access to ready-made funnels with a client. Also, it opens up opportunities for collaboration and exchange of strategies between users of the ClickFunnels service.
Built-in payment gateway. Thanks to this, you can accept payments right inside the funnel, without switching to external payment systems. This increases the conversion to order and simplifies the work for the marketer. The built-in gateway can accept payment by credit cards, PayPal and other methods.
Extensive opportunities for integration. The funnel builder easily integrates with Facebook, Mailchimp, Salesforce, Zoom, Shopify and other popular tools without the use of third-party services and programs.
Plugin for WordPress. You can create funnels on the platform, having worked out the desired design and functionality, and then simply integrate them with your WordPress site using the free plugin.
As a funnel builder and email organizer, ClickFunnels covers all the basic needs of most customers. This platform works on the principle of “all in one” and helps you concentrate on attracting a subscription base and sales, without being distracted by the technical part.
Further review of ClickFunnels will include all the main functionality of this service, with the help of which you can significantly increase the effectiveness of your marketing activities and take the work of attracting customers to a new level.
Built-in Sales Funnel Builder
The essence of a “sales funnel” is to guide a potential customer through a sequence of “steps” from showing interest in a particular product or service to making a purchase.
With the help of an internal constructor, even a person without relevant experience and knowledge can master the creation of sales funnels. You can choose from a variety of ready-made templates for generating leads, selling products, signing up for a webinar. All of them are already optimized for maximum conversion.
In the built-in designer, you can change the title, texts, images, buttons, forms, and more. You can also add additional pages to the funnel and control, after which event the user should go to one of them.
Landing page builder
You can create your own selling landing pages using a set of ready-made blocks and elements. At the user’s disposal are texts, images, buttons and forms that can simply be dragged from the editor, and they will appear on the page.
The user can also change the design of the block – the color of the main elements, fonts, background, etc. For more advanced users, you can add your own CSS styles to get maximum customization options.
Create online courses
Using the platform, you can create a course structure, add modules, lessons, videos, articles, and downloads. Thanks to an intuitive interface, even a user without technical skills will cope with the task.
In the system, you can also regulate access for students, selling both the entire course as a whole and individual lessons. In addition, it is possible to open access to courses with a bonus when purchasing another product or charge a monthly subscription system.
E-mail newsletters
Using ClickFunnels, you can automatically send e-mails to your subscriber base, encouraging your company’s customers to make a purchase or take another targeted action.
Your subscription base can be segmented by purchase history, demographics, site behavior, and more. Thanks to this, you can make the newsletter as relevant as possible for each target group.
Built-in analytics tools allow you to study statistics on the number of open letters, clicks, unsubscribes, as well as the conversion and ROI of the entire advertising campaign. Thus, you can improve interaction with the target audience, increase the involvement and effectiveness of marketing activity.
A/B testing
ClickFunnels allows you to create two different versions of a sales funnel or landing page, and then split test them to see which one performs better.
In the admin panel, the user must select which elements to test – headlines, images, calls to action, and the service will automatically show them to different user groups to determine which works best.
Third-party payment gateway integration
ClickFunnels integrates with all the most popular payment gateways so that a business owner can accept payments directly within the platform, without having to redirect users to third-party sites.
You can connect PayPal, Stripe, Apple Pay, Google Pay and many other payment systems that work with customers from most countries of the world so that they can choose the way they want to make a transaction.
Automating routine
The service allows you to set automatic triggers and actions based on user behavior. For example, when a certain trigger is triggered, the subscriber will be sent an email with specific content or shown the desired landing page.
For example, if a visitor left an item in their cart and didn’t complete the purchase, you could set up the system to automatically send that user a reminder or discount offer. This helps increase conversions and reduce cart abandonment.
ClickFunnels automation is powered by built-in Actionetics, which allows you to set up automatic email sequences, move subscribers between different mailing lists, segment audiences based on actions and interests, and even run multichannel social media campaigns via email and in SMS.
How is the ClickFunnels 2.0 builder different from the first version?
Most recently, in October 2022, the constructor developers released a new version of the service, ClickFunnels 2.0. This is a set of tools that has been completely redesigned and updated with new features and functionality compared to the old version.
Now the leads obtained using the sales funnel can be conveniently administered using the built-in CRM system, and the internal analytics system allows you to track activity on the site in real time. Also, the developers have significantly improved the design of templates for the Landing Page.
If in the ClickFunnels 1.0 constructor it was necessary to manually create each page and then merge them together, then in the second version of the tool it will already be a connected sequence.
Also in the first version, the header and footer of the site were different for each page. They had to be copied or recreated for each landing site created. This issue has now been resolved, and these elements can be automatically updated on all linked pages.
In addition to the above changes, we also improved the control panel, the A/B testing mechanism, and the ability to transfer various chains of sequential actions between different accounts in the system.
ClickFunnels fees
With the release of the second version of the ClickFunnels platform, the prices for its use have also increased. The system provides for three basic tariff plans, which differ in their functionality:
Basic plan ($147/mo). Here, you can create up to 20 sales funnels. Only one administrator can use the system, who can connect one domain to the platform to host landing pages. The administrator can create up to three courses and connect no more than 1000 students to them. Also, this tariff allows you to send sales letters to a subscription base, which includes up to 10,000 subscribers.
Pro plan ($197/mo). In this tariff plan, the user can create up to 15 courses at the same time. In addition, up to 100 sales funnels are available to the administrator, and emails can be sent to a database of up to 25,000 subscribers. Additionally, there is an affiliate program, API access, the ability to share the created funnel with other users of the system, and much more.
Funnel Hacker plan ($297/mo). Allows you to create an unlimited number of funnels, connect them to 9 domains and send letters to 200,000 target audiences. You can create up to 200 different courses that can be studied by up to 20,000 students at the same time. Funnel Hacker also includes all the features that cheaper plans support.
It’s worth noting that each plan comes with a 14-day free trial. There are also discounts for use when you pay for the year at once.
