Розширене відстеження конверсій prom ua конверсії пром юа
Hello, everyone! My name is Yana Lyashenko and I’m a Google analyst. I am engaged in delivering the target audience of a business with the necessary parameters. And today’s video is about advanced conversion tracking on Prom.ua. More precisely, one of the options for how you can customize it depending on what you have now. I have a separate video on how to set up the Google Ads purchase tag for Promo, you can watch it separately. And this applies to advanced tracking.
Setting up the “purchase” conversion on prom.ua
In our case, we have a purchase conversion. In the settings here in this block, be sure to select management, tracking goes through the Google tag, do not change anything in it.
Create a test conversion and check the result
Be sure to make a test conversion using an extension called Tag Assistant Companion. You just open it, enter your link, and make a fully test order. Then in the last pages, where you have the corresponding purchase, which deals with conversions. Here are the conversions, choose your directly Google Ads which is yours.
Where can I find your Google Ads number? Go to your conversions Go to this conversion, scroll through the settings, “Use tag manager”. There is this number here. I have this number, I also find it here.
Next, look for the purchase on which your conversion will be recorded. Scroll down this conversion and see if there is any data set here or not. I realize that this is not exactly what Google wants us to do, because there is some pn.D data here, not EN data.
But we have between these two purchases: one purchase, it will go to the fourth analytics, the other one will go to Google Ads. Between them, there is this piece of code called user_data, which contains an empty e-mail and a phone number like I have here – a five with zeros in full. Here it is, all by itself.
Potentially, Google has to eat all this data in such a way that it is adequately perceived by the system.
Conclusions.
I won’t say that this is a perfect picture of how it should work, but in this purchase in the hit we’re looking at, the hashed data is transmitted in a rather strange way. I don’t understand all the nuances of Google and what this pn.D means, but it’s also clearly not quite correct, but most likely the data set is being fluffed up and transmitted here. Therefore, most likely, the hashed data will work correctly and this is all you need for advanced tracking.
