Розширене відстеження конверсій prom ua конверсії пром юа
Hello, everyone! My name is Yana Lyashenko, and I am a Google logist. My job is to attract the specific audience you need to your business, with specific characteristics and requests. In this article, we will discuss advanced conversion tracking on Prom.ua — one of the ways you can set this up depending on your current situation.
By the way, if you haven’t seen my separate article on how to set up Google Ads purchase tags for Proma, I recommend reading it first. What we’re going to talk about now is the next level: fine-tuning conversion tracking.
Setting up a “purchase” conversion on Prom.ua
Let’s say you have already created a purchase conversion. Go to its settings and select “Management” in the corresponding block. Tracking should be done via a Google tag — leave its parameters unchanged.
How many calls and sales will I get by ordering contextual advertising from you?
Creating a test conversion and checking the result
Now we need to make sure that everything is working correctly. To do this, we perform a test conversion using the Tag Assistant Companion extension. Here’s how it looks in practice:
Open the extension and enter the link to your website.
Go through the entire ordering process — from adding items to your cart to the final “Thank you for your purchase” page.
On the last pages, look for the purchase event, which is responsible for recording conversions.
Select your Google Ads account.
Where can you find your Google Ads number? Go to the conversions section, open the desired conversion, scroll down to “Use Tag Manager.” There you will see a digital identifier—it will also be displayed in Tag Assistant.
How many calls and sales will I get by ordering contextual advertising from you?
Next, find the purchase event that records your conversion. Scroll down and see what data is being transmitted. If you see something like pn.D instead of normal EN data, that’s not exactly what Google wants to see. But we’ll talk more about that later.
Verification of data transmitted to Google
Between the two purchase events — one goes to Google Analytics 4, the other to Google Ads — there is a piece of code called user_data. This is where user data is transferred: email and phone number. In my case, the email field is empty, and the phone number is displayed as a five with a bunch of zeros — it looks strange, but it’s there.
In theory, Google should process this data correctly so that the system can use it for advanced conversion tracking.
Conclusions
To be honest, the picture isn’t perfect. In the hit purchase, the hashed data is transmitted in some obscure format — the very same pn.D. I didn’t delve into all the technical details of Google to say exactly what that means. Obviously, something isn’t working quite as intended.
But the main thing is that the data set is still being processed and transferred to the system. This means that the hashed data is highly likely to work correctly. And that’s all you need for advanced conversion tracking on Prom.ua.
If you want to make sure everything is set up correctly, just place a few test orders and check whether they are recorded in Google Ads. After a couple of days, the data will be updated, and you will see the real picture.
